Microsoft Corporation (Companies)

Media and cable companies are looking to streamline their operations and engage their audiences through compelling, personalized content experiences and targeted advertising. Microsoft solutions enable collaboration and new mobility scenarios to improve content development, and provide business intelligence and big

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Audio Consoles Focus On Remote Mixing September 30th 2020 - 09:00 AM

Audio Consoles Focus On Remote Mixing

Among a number of things, the pandemic has accelerated product development timelines for remote production and the migration to virtualized IP infrastructures, supporting the ability to produce content remotely and stay socially distanced. Many of these new tools were already in place but were often still in early stages, and

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Broadcasters Consider Using ATSC 3.0 To Control IoT Devices. Is That “Broadcasting?” August 21st 2020 - 09:00 AM

Broadcasters Consider Using ATSC 3.0 To Control IoT Devices. Is That “Broadcasting?”

Thanks to the pioneering and the sometimes overly promotional work of One Media, the wholly owned subsidiary of Sinclair Broadcast Group, the new broadcast standard emerging in the U.S., called ATSC 3.0, is promising broadcasters new capabilities well beyond delivering TV signals. Yet it’s also about to change the v

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Cloud Native Technology Ensures Media Business Success July 1st 2020 - 09:00 AM

Cloud Native Technology Ensures Media Business Success

As the media landscape continues to streamline the way it delivers content, cloud-native technology, that is, container-based virtualized environments that replicate traditional workflows on premise, is playing a big role. However, some broadcasters moving their assets and processing power to the cloud are performing a simple “forklift,” which is often not

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WFH: Baby Steps And Lasting Legacy April 17th 2020 - 09:00 AM

WFH: Baby Steps And Lasting Legacy

Until very recently, the idea that editors and VFX artists could work remotely from one another seemed a far-off reality. Yet, Work From Home measures mean media companies have had to pivot overnight to a remote work setup. Content creation may never be the same again. …

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