SVT Leverages Ateliere Live To Pioneer 100% Software-Defined Production At Rally Sweden 2025 March 28th 2025 - 11:00 AM

Ateliere Creative Technologies, a leading GenAI media software solutions company, has announced a groundbreaking milestone achieved by Swedish national broadcaster, Sveriges Television (SVT). Using Ateliere Live, SVT successfully executed its first fully software-defined live sports production during Rally Sweden 2025, the second leg of the prestigious FIA World Rally Championship (WRC)…