Knowing which camera to choose for an assignment is important—for those times when you can make this decision. Knowing how to get the best out of the resulting footage you get is necessary when you can’t. Understanding how the technology works can help in both cases.
German creative agency Seaside Productions is using Marquis Broadcast’s Project Parking to help manage its edit storage more effectively. The Munich based agency purchased Project Parking through reseller Videocation and the solution will be used on on-air promos for the ProSiebenSat.1 TV channels.
Virtual set technology arrived ahead of its time. When the first systems for broadcasters came on the scene about 15 years ago, they got a very bad rap. So bad, the name was virtually erased from the broadcast vocabulary for over a decade.
Packet loss is part of the “normal” behavior of packet networks and in particular of unmanaged networks like the Internet. Even so, there are effective ways in which to resolve the missing data.
A better sense of realism, immediacy and intimacy with the viewing experience are definitely keys to television success. But, does simply adding more resolution suffice? The issues of building a truly viewer immersive experience are more numerous and important than some believe.
A new generation of CDN technologies and services is being driven along by the gathering boom in mobile video consumption fuelled by larger smartphones and tablets in particular. This is leading to CDNs designed to meet the specific needs of mobile video services, which include catering for multiple device formats…
A new category has appeared in the marketing lexicon of playout automation and media management companies, namely ‘media orchestration’. It describes a process that will play an increasingly significant role as media organisations make the inevitable transition from baseband (SDI) to IP network technology.
Let’s start with two interesting and, maybe, surprising facts: “TV advertising remains the most effective form of advertising and creates the most profit for businesses…. Television commercials have yielded an average profit return of £1.79 for every £1 invested during 2011-14.”
Apple iPad app significantly reduces set up time for multi-view control rooms.
There’s now a myriad of ways to monitor multiple video signals on a single screen, both for the large broadcast facility and the single camera operator. All have their benefits. Image courtesy Ross Video.
