The past few years have seen the rise of many new industries – many of them recognising that “one size fits all” is no longer a workable marketing approach. Increasingly, we want those who supply us to recognise us as individuals with needs that are unique to us.
The ITU (International Telecommunications Union) has released its promised standard for High Dynamic Range (HDR), with separate versions for legacy and emerging workflows. The new HDR standard called ITU-R BT.2100 complements the existing BT.2020 recommendation for color gamut and bit depth.
Ultra HD (UHD) has gone through various iterations since it emerged from the shadow of 3D TV to become the broadcasting industry’s standard bearer for immersive or next generation TV. At first it was all about the higher resolution of 2160 x 3840, four times the pixel density even of 1080p “ful…
Shotgun microphones have long been the staples of live recording. In the 1970s and 80s, virtually all professional shotguns used for location sound were “true” condensers costing over $1,000. Now, a new breed of electret condenser shotguns have appeared. Many wonder, what are the differences and how much does it matter?
Since earliest days of professional audio, there has been a continuing argument about the quality of cables. Should users buy premium brands or very basic cable? What’s the real difference? Does audio sound better with premium cable? As with most everything these days, the answers vary widely. But there a…
The media and entertainment industry is moving toward 4K and UHD because of the beautiful resolution and increased depth and color these formats offer. With more information in every frame, editors and other artists are empowered to be more creative — and they are better able to use the latest technology a…
Digital media has failed at its original vision and is now turning into the third leg of the television business, said Michael Wolff, a tech entrepreneur and author of the book “Television Is the New Television: The Unexpected Triumph of Old Media In the Digital Age.”
The FAA just released its long-awaited rules for legally operating an unmanned aerial vehicle (UAV) for both commercial and personal use. While there are restrictions, some are applauding that the FAA’s decision to drop a requirement for a pilot’s license, requiring instead a test-based special certificate.
Before computers — when the audio for television commercials was edited with razor blades — sound mixers typically created premixed tracks at the beginning of the spot-making process. Then, after computers, the mixer’s role was reversed — with many relegated to simply polishing the final commercial after editing. Now, sound mixers want that to…
Virtual Reality may be one of most hyped trends of 2016, but in the real world many players from a wide range of industries are now furiously working to make VR a media format for the future. But so far — with the technology’s strong support — all of the efforts add up to…
