Bruce’s Shorts | 4.13 - Does IMF Alter Your Visual Quality Metrics?
Master once and use forever should strike fear in the heart of anyone why hasn’t got their quality pipeline correct. What does this mean for IMF?
There has been much talk recently about optimizing IMF version workflows, and the associated cost savings, in order to achieve the holy grail of master once, use forever.
In this episode Bruce Devlin looks at the mastering process. Some of the first adopters of IMF workflows have been the Hollywood studios. But what of other content owners? IMF present a big opportunity to get the master version right first time and lift the overall quality of a title forever.
Maintaining visual quality involves many things:
- maintaining spatial fidelity
- rescaling and aspect ration adjustment
- high quality de-interlacing
- noise, wanted like film grain, v. unwanted
- changing frame rate
As IMF rolls out it is up the masters of the mastering process to show than high quality done once can lead to a long tail of commercial success. SO don't stamp your master with the 2017 look of inferior technology.
You might also like...
Building Software Defined Infrastructure: Asynchronous & Synchronous Media Processing
One of the key challenges of building software defined infrastructure is moving to a fundamentally synchronous media like video to an asynchronous architecture.
Monitoring & Compliance In Broadcast: Monitoring Cloud Infrastructure
If we take cloud infrastructures to their extreme, that is, their physical locality is unknown to us, then monitoring them becomes a whole new ball game, especially as dispersed teams use them for production.
Phil Rhodes Image Capture NAB 2025 Show Floor Report
Our resident image capture expert Phil Rhodes offers up his own personal impressions of the technology he encountered walking the halls at the 2025 NAB Show.
Building Hybrid IP Systems
It is easy to assume that the industry is inevitably and rapidly making the move to all-IP infrastructures to leverage IP’s flexibility and scalability, but the reality is often a bit more complex.
Microphones: Part 9 - The Science Of Stereo Capture & Reproduction
Here we look at the science of using a matched pair of microphones positioned as a coincident pair to capture stereo sound images.