Ericsson Plays Out for SBS from London to Australia

Ericsson has extended its relationship with Australian public service broadcaster Special Broadcasting Service (SBS) by enabling automated digital delivery of international content. Under the contract, which followed a competitive tender process, Ericsson will aggregate and prepare material from multiple international content owners and distributors through its broadcast and media services hub in London.

Ericsson will aggregate and prepare material from multiple international content owners and distributors through its broadcast and media services hub in London. It will then deliver the assets directly into SBS's headquarters in Sydney in a format ready for transmission. Ericsson is also providing Quality Control and full technical metadata, adhering to SBS's specifications.

“This is a fantastic milestone for SBS's Acquired Content Delivery and Technology teams, transitioning from a manual delivery process to a digitised process when receiving international content. It gives us a more streamlined and efficient way to aggregate programs for our audience who enjoy watching global content."
Noel Leslie, Chief Technology Officer, SBS

According to Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, this builds on a long-standing relationship with SBS covering video infrastructure. The key point for this latest contract was Ericsson’s ability to tailor the package to SBS’s specific workflow and technical standards.

Ericsson has become one of the world’s major providers and media and playout services following its acquisition of London based Red Bee Media in 2013 for an undisclosed sum thought be in the several hundred-million-dollar region. Red Bee was then folded into Ericsson Broadcast and Media Services (EBMS), headquartered in Ealing, West London. It has 2,500 employees worldwide across 8 media hubs and distributes over 2.7 million hours of programming each year worldwide. Current clients apart from SBS include broadcasters ITV, BSkyB, TV4, TV5Monde, Canal+ and Channel 4 as well as the BBC as the original Red Bee Media founder in 2002.

SBS is Australia's multicultural broadcaster with a charter to provide multilingual, multicultural and Indigenous radio, television and digital media services that reflect the country’s diverse society. 

You might also like...

Expanding Display Capabilities And The Quest For HDR & WCG

Broadcast image production is intrinsically linked to consumer displays and their capacity to reproduce High Dynamic Range and a Wide Color Gamut.

C-Suite Insight: The Broadcast Bridge In Discussion With MainStreaming CEO Tassilo Raesig

Tassilo Raesig became CEO at MainStreaming this year straight from being CEO of the German Streaming Service Joyn (part of ProSieben). We sat down with him to discuss his unique perspectives on the state of the streaming industry from the…

Standards: Part 20 - ST 2110-4x Metadata Standards

Our series continues with Metadata. It is the glue that connects all your media assets to each other and steers your workflow. You cannot find content in the library or manage your creative processes without it. Metadata can also control…

HDR & WCG For Broadcast: Part 2 - The Production Challenges Of HDR & WCG

Welcome to Part 2 of ‘HDR & WCG For Broadcast’ - a major 10 article exploration of the science and practical applications of all aspects of High Dynamic Range and Wide Color Gamut for broadcast production. Part 2 discusses expanding display capabilities and…

Great Things Happen When We Learn To Work Together

Why doesn’t everything “just work together”? And how much better would it be if it did? This is an in-depth look at the issues around why production and broadcast systems typically don’t work together and how we can change …