Getting from HD to the UHD Perfect Picture

Viewers increasingly expect larger displays with more pixels and improved dynamic color range.
Just what are the practical aspects of improving delivered picture quality? They involve a complex combination of needing to increase both spatial and temporal resolution.
Television set manufacturers need to keep their factories operating by creating a market for higher quality display. The next generation TV sets will present 4K images at higher frame rates with improved contrast ratios and larger colour spaces. Those are factors the manufacturers hope to be able to sell to a world-wide audience.
Likewise, content owners hope to charge a premium for brighter and sharper productions. Consumers want bigger displays and larger screens look their best with this new content. So this transition will happen, but getting there will be challenging. Let’s consider what advances need to be surmounted to make UHDTV as ubiquitous as HDTV is today.
Defining the data delta to existing systems and methods
The following chart shows the additional data required for more pixels, better pixels and faster pixels as compared to HDTV 720P/60 and 1080/29.95 using the same codecs.

1. 12 bit recording but only 20% increase for consumption with helper signal
2. Progressive is easier to encode than interlace
3. Increased resolution increases encoder efficiency
As can be seen, without a better codec, we would need to increase both storage and bandwidth throughout the whole production chain by 3.5 times, with the resulting cost increase.

The U.S. broadcast industry never standardized on a single raster size with the result that both 720p and 1080i imagery are used for HD transmissions. Image: YouTube
École Polytechnique Fédérale de Lausanne (EPFL) did a study to evaluate the subjective video quality of HEVC (High Efficiency Video Codec) at resolutions higher than HDTV. The study was done with three videos having resolutions of 3840×1744 at 24 fps, 3840×2048 at 30 fps, and 3840×2160 at 30 fps. The five second video sequences showed people on a street, traffic, and a scene from the open source computer animated movie Sintel.
The video sequences were encoded at five different bitrates using the HM-6.1.1 HEVC encoder and the JM-18.3 H.264/MPEG-4 AVC encoder. The subjective bit rate reductions were determined based on subjective assessment using mean opinion score values.
The study compared HEVC MP with H.264/MPEG-4 AVC HP and showed that, for HEVC MP, the average bitrate reduction based on PSNR was 44.4%, while the average bitrate reduction based on subjective video quality was 66.5%.

Fig1: The charts compare PSNR vs Bitrate for the three different video clips. Source: http://infoscience.epfl.ch/record/180494/files/hanhart_SPIE2012_1.pdf
Applying the PSNR based reduction to the results shown in the contribution chain chart gives about 100mb/s, still twice what we have today but less than the x 3.5 previously predicted.
Now let’s consider the viewing aspects. Given that a HDTV (1080P/50) signal compressed to 10Mbs is degraded perceptibly but not annoyingly using AVC, then the equivalent quality for UHD would require 26 Mbs (66% improvement) using HEVC because 4 times the data needs to be transmitted. Adding the 20% required for HDR backward compatibility results in approximately 30 Mbs being required.
The pipes are too small
This is the tail that wags the dog. Unless we can provide the consumer with 30 Mbs they are not getting what they paid for. The chart below shows some of the delivery methods available today.

1. German TV Satellite Broadcast
2. ATSC Futurecast tests late 2015 (HDR possible but not used)
3. Maximum Video Bit rate
4. Netflix only does Movies. HFR (48p) announced but not delivered

ATSC 3.0 offers both broadcaster and viewers improved performance, but has yet to be fully defined.
The currently available bit rate for ATSC 3.0 using 256 QAM is 26Mbs which would result in a clean 4K transmission but all current tests use less. At this point there are three ways to deliver a signal to the home that approaches the capability of the display device. You can download a file for playback from your hard drive, use a Blu-ray player or a satellite dish.
Fortunately for broadcasters experience with HD has shown that the average consumer is willing to accept reduced quality in exchange for more program choices.
The next article will look at the challenges resulting from higher quality displays that will ripple back into the production pipeline to support live TV.
You might also like...
Remote Contribution At NAB 2025
The technology required to get high quality content from the venue to the viewer for live sports production remains an area of intense research and development, so there will be plenty of innovation and expertise in this area on the…
Playout Monitoring & Compliance At NAB 2025
Automation, interoperability, and scaling are overarching themes at NAB 2025, associated with continued progression of hybrid video services that are tilting more and more towards streaming. For monitoring and compliance, this means increasing integration across the whole workflow and content lifecycle,…
Streaming Delivery At NAB 2025
Hybrid workflows combining cloud and on-premise systems, and application of AI for personalization, are major streaming themes for NAB 2025. There is an even stronger focus on remote production than at previous shows, especially for live sports. Security of live streams…
OTA TV Transmission At NAB 2025
It is time to consider the state of the US TV Transmission industry and how this might be reflected on the NAB 2025 show floor.
Channel Creation & Playout At NAB 2025
Playout is moving to the public cloud as broadcasters take this next step in their strategies for master control, even as some analytics functions are being drawn back towards on premise systems. This will be reflected by the offerings and…