Heartland Video Systems Powered Broadcast Innovation For The Big Game

Heartland Video Systems, Inc. (HVS), a leader in video systems integration and ATSC 3.0 solutions, collaborated with the FOX Television Stations in Los Angeles to configure and deploy a custom Statistical Multiplexing (StatMux) solution for KTTV (Los Angeles). Designed to optimize bandwidth allocation without impacting ATSC 3.0 tuners, this advanced configuration ensured a superior broadcast experience for The Big Game that aired on February 9th.
Leveraging its state-of-the-art ATSC 3.0 lab in Plymouth, WI, HVS pre-qualified multiple StatMux scenarios before implementing the final configuration at KTTV’s ATSC 3.0 Lighthouse station. This deployment significantly increased the FOX program feed’s bitrate from an average of 4 Mb/s per service to a dynamic range of 6-10 Mb/s, optimizing video quality without compromising other program streams.
For the Los Angeles ATSC 3.0 market, HVS integrated a Synamedia virtual Digital Content Manager (vDCM) encoding platform and a Triveni Digital ATSC 3.0 air chain to form an intelligent StatMux system. This approach allowed FOX’s primary feed to dynamically allocate bandwidth based on content complexity while simultaneously improving bitrates for other services. HVS also enabled Dolby® Vision HDR and Dolby Atmos upmixing, elevating both the visual and audio experience for viewers.
"Heartland Video Systems was the ideal partner to bring our ATSC 3.0 StatMux vision to life at KTTV in Los Angeles,” said Tim Joyce, SVP of Engineering, Operations, and Technology, FOX Television Stations. “Their expertise helped us not only enhance bandwidth efficiency but also introduce Dolby Vision and Dolby Atmos, delivering a next-level experience for our viewers. We look forward to extending this innovation across our ATSC 3.0 Lighthouse markets."
Anne Schelle, Managing Director, Pearl TV, agrees: "The success of this project underscores the power of ATSC 3.0 in delivering next-gen broadcast experiences. Through collaborations with FOX, Synamedia, and Heartland, we’re showcasing how custom StatMux solutions and cutting-edge features like Dolby Vision and Dolby Atmos redefine broadcast quality."
"HVS continues to lead ATSC 3.0 innovation, driving real-world solutions that enhance both broadcaster efficiency and viewer experience. The deployment at KTTV highlights the power of collaboration in advancing NEXTGEN TV technologies," commented Madeleine Noland, President, ATSC.
HVS remains committed to pushing the boundaries of ATSC 3.0 through strategic partnerships and technical excellence.
You might also like...
Remote Contribution At NAB 2025
The technology required to get high quality content from the venue to the viewer for live sports production remains an area of intense research and development, so there will be plenty of innovation and expertise in this area on the…
Playout Monitoring & Compliance At NAB 2025
Automation, interoperability, and scaling are overarching themes at NAB 2025, associated with continued progression of hybrid video services that are tilting more and more towards streaming. For monitoring and compliance, this means increasing integration across the whole workflow and content lifecycle,…
Streaming Delivery At NAB 2025
Hybrid workflows combining cloud and on-premise systems, and application of AI for personalization, are major streaming themes for NAB 2025. There is an even stronger focus on remote production than at previous shows, especially for live sports. Security of live streams…
OTA TV Transmission At NAB 2025
It is time to consider the state of the US TV Transmission industry and how this might be reflected on the NAB 2025 show floor.
Channel Creation & Playout At NAB 2025
Playout is moving to the public cloud as broadcasters take this next step in their strategies for master control, even as some analytics functions are being drawn back towards on premise systems. This will be reflected by the offerings and…