As audience expectations evolve, broadcasters must adopt XR workflows that are scalable, efficient, and visually stunning. The demand for high-quality, interactive, and visually engaging digital content drives studios toward virtual production solutions surpassing traditional broadcasting limitations.

The Expanding Landscape of Broadcast Production

Broadcast production exists on multiple levels, both inside and outside traditional studios. This includes:

• Live Streamers – Individuals delivering real-time content on platforms like Twitch and YouTube.
• Influencers – Content creators producing engaging, brand-driven media.
• Digital Journalists – Independent reporters leveraging digital tools for storytelling.
• Podcasters – Audio-visual content producers enhancing storytelling through XR.
• Independent Broadcasters – Small media firms and solo content creators exploring virtual production.

Even Fortune 500 companies are investing in in-house virtual production studios. Industries such as finance, healthcare, technology, and education are rapidly adopting XR studios for training and corporate communication. The global virtual production market is set to grow exponentially as businesses demand immersive experiences for both internal and external messaging.

Overcoming Technical Barriers in XR Workflows

The transition to XR production in broadcast should be seamless, allowing broadcasters of all sizes to create next-generation content without traditional technical hurdles. Key factors driving the demand include:

• Enhanced Storytelling Capabilities – Virtual studios provide dynamic 3D visuals, real-time data integration, and interactive elements, enabling TV-quality productions from small-scale studios.
• Cost Efficiency – Virtual production reduces physical set production costs.
• Faster Content Creation – Real-time rendering eliminates post-production delays.
• Global Collaboration – Cloud-based solutions enable worldwide teams to collaborate seamlessly.
• Scalability & Flexibility – XR production allows broadcasters to personalize virtual environments to match their branding, creating unique experiences tailored to their audience.

Simplifying Virtual Production: Key Solutions

Despite its advantages, virtual production poses challenges that must be addressed to make XR more accessible. Here are some common challenges and solutions:

1. Complex Setup & Integration

Traditional XR production requires multiple components, including LED walls, camera tracking, and real-time rendering software. Solutions like Vizrt’s Virtual Studio, or Disguise XR offer pre-configured setups, reducing implementation complexity.

2. High Learning Curve & Technical Expertise

Traditional XR systems demand specialized skills in 3D design, motion tracking, and real-time graphics. AI-driven automation and no-code/low-code platforms simplify content creation, making XR workflows accessible to non-technical users.

3. Hardware Costs & Scalability

High initial investments in LED volumes, tracking systems, and computing power can be a barrier. Hybrid solutions that combine LED with AR overlays reduce hardware dependency, while cloud-based XR workflows lower costs and allow businesses to scale as needed.

4. Workflow Bottlenecks & Time-Consuming Production

Virtual production often involves long rendering times and complex post-production. Real-time rendering engines like Viz Engine and Unreal Engine eliminate delays, while AI-powered automation accelerates content creation.

5. Lack of Standardization & Interoperability

Many XR technologies lack seamless integration. Investing in end-to-end solutions ensures a cohesive workflow. Universal protocols like NDI for video and OpenXR for AR/VR compatibility prevent vendor lock-in.

ROE Visual & Vizrt: Making XR More Accessible for Broadcasters

By combining ROE Visual LED technology with Vizrt’s software solutions, broadcasters gain a practical, high-quality platform for XR production. This partnership offers streamlined workflows, reduced setup time, enhanced flexibility, and increased ease of use.

Together, they can offer scalable solutions for different broadcasters, such as;

• Large-Scale Studios & Networks – Seamless integration of ROE LED walls & Vizrt XR solutions for high-end virtual productions.
• Smaller Broadcasters & Streaming Media – Vizrt Studio GO + ROE Coral LED provides an affordable, plug-and-play XR setup without costly tracking and rendering systems.

Key Technologies and Features Involved:

1. Content Creation & Graphics

• Viz Engine supports real-time rendering of 3D AI-generated graphics and interactive visuals.
• Live data feeds and charts ensure up-to-date presentations.

2. Real-Time Rendering & Processing

• Viz Engine ensures smooth rendering and compositing of 2.5D content.
• PTZ camera tracking delivers realistic movement and perspective.
• Automation tools like Viz Mosart streamline broadcast operations.

3. High-Quality LED Display

• ROE Visual LED screens provide high-resolution, color-accurate visuals.
• XR tracking and sensing ensure seamless integration.

4. Scalability & Cost Efficiency

• Suitable for various studio sizes, reducing the need for physical sets.
• Significantly reduces travel expenses by eliminating the need for remote shooting.

ROE Visual: Seamless LED Performance for XR

ROE Visual’s LED panels form the foundation for reliable XR productions of all scales. Key features include:

• Versatile LED solutions for different studio sizes.
• Camera-optimized technology, eliminating artifacts and moiré patterns.
• High grayscale performance for seamless low-light and high-brightness transitions.
• Superior color accuracy, ensuring seamless integration with virtual environments.

Vizrt: A Software-Driven Approach to XR

Vizrt’s software solutions make XR production more flexible and accessible, catering to broadcasters of all sizes. Key offerings include:

• Viz Engine 5 – A real-time rendering system for photorealistic virtual sets and graphics.
• Viz Virtual Studio - Underpinned by the groundbreaking advances of Viz Engine 5, Viz Virtual Studio supports the creation of interactive 3D virtual sets, augmented reality graphics, and extended reality presentations, letting the presenter walk through 3D spaces as the camera moves and tracks with them.
• Viz Arena & Virtual Graphics – Enhances sports and news broadcasts with real-time augmented reality overlays.

Vizrt Studio GO provides an efficient way to produce immersive augmented reality graphics and virtual sets. Built on Viz Virtual Studio, it integrates seamlessly with NDI® workflows and Vizrt’s PTZ3 UHD Plus camera, creating a streamlined production system. The Viz Arc® AR control panel enables intuitive operation, allowing broadcasters to enhance storytelling with dynamic visuals.

The package includes a pre-configured AR and virtual set graphics library, which can be customized by adjusting color data values or importing additional 3D assets. For those needing more tailored visuals, Viz Artist offers tools to create original AR elements and virtual set designs.

By eliminating complex setup requirements, Vizrt Studio GO lowers the barriers to entry for XR production. With everything pre-configured, broadcasters can focus on content creation without the need for extensive technical expertise, making high-quality virtual production more accessible and cost-effectivee.

Other Leading XR Solutions for Broadcasters

Several other brands are simplifying XR workflows, reducing costs, and enhancing accessibility:

• Disguise Porta – Cloud-based XR production for live streaming and corporate events.
• Zero Density Reality Engine – AI-driven virtual studio solution optimized for cost-sensitive broadcasters.
• Aximmetry – Affordable Unreal Engine-based virtual production for YouTubers and podcasters.
• Brainstorm InfinitySet XR – A scalable virtual studio platform for regional TV networks.
• Pixotope – Plug-and-play XR software for live events and esports production.

Coral - Sustainable Superior Visual Performance

Coral is developed for demanding applications like broadcasting and corporate environments, where precision is key. The Coral CR1.2 panel represents a leap in HD-LED technology, using COB (Chip on Board) LED technology for superior performance. The Coral panel offers high contrast, a wide color gamut, and exceptional color accuracy, ensuring a stunning high-definition viewing experience. With a brightness of 1000 nits, a refresh rate of 7680Hz, and an 8:9 aspect ratio supporting native 4K or 8K resolutions, the Coral series sets a new standard for visual quality and energy efficiency in the industry.

Conclusion

The democratization of XR broadcasting is underway. Brands like Disguise, Zero Density, Aximmetry, Brainstorm, and Pixotope are lowering barriers by leveraging cloud computing, AI-driven tracking, and intuitive software. ROE Visual and Vizrt take this further by providing a completely integrated, high-quality, streamlined XR solution tailored for broadcasters of all sizes. As XR technology advances, simplified workflows will continue to empower content creators worldwide, enabling future-proof broadcasting solutions.

Further exploring:

https://www.roevisual.com/nl-en/products/coral-cob
https://www.vizrt.com/products/viz-virtual-studio/viz-virtual-studio-go/