This year, Projective will unveil Strawberry Multisite, a post-production collaboration solution designed to seamlessly bridge the gap between discrete cloud and multiple on-premises infrastructures. Alongside this, it will also introduce Strawberry 7, featuring a fully reimagined user experience. These groundbreaking advancements are set to revolutionize how creative teams collaborate, streamline operations and meet the demands of modern production. 

Strawberry Multisite
Strawberry Multisite offers a practical hybrid infrastructure solution for post-production and editorial teams, combining cloud efficiency with the reliability and control of on-premises infrastructure. For many media organizations, full cloud adoption isn’t feasible due to rising costs or workflow limitations. Multisite bridges this gap, enabling teams to balance hybrid workflows, minimize risk and maximize resources effectively.

• Seamless Flexibility: Transition editorial workflows to the cloud without compromising performance. Strawberry Multisite integrates cloud and on-premises systems, offering enhanced adaptability with ease.
• Best of Both Worlds: Effortlessly transfer projects from on-premises archives to cloud production, reducing costs while preserving top-notch performance and control.
• Business Continuity: Maintain on-premises disaster recovery (DR) while producing in the cloud. Use on-premises where it fits best, and cloud where it excels.
• Global Collaboration Made Easy: Strawberry Multisite enables distributed teams to collaborate seamlessly across multiple locations, unifying storage, users and projects into a single virtualized environment.  

Enhanced User Experience
Developed in collaboration with leading creatives from broadcast, post-production and creative agencies, the all-new Strawberry 7 user experience is faster and more intuitive, transforming the way teams manage their projects and assets. The new user interface is aligned with users’ expectations for modern creative tools, making Strawberry more intuitive and powerful than ever.

• Single-Pane-of Glass Search: Creative teams can manage projects seamlessly across on-site and cloud environments.
• Improved Review & Approval Tools: User-friendly design speeds up production and delivery.
• Enhanced Collaboration: Inspire teamwork like never before, with tools that simplify connection and communication.  

Attendees will also get a firsthand look at Strawberry Skies, a cloud-first post-production framework built for real-time collaboration across creative applications. Seamlessly integrated with creative tools like Adobe Premiere Pro, Adobe After Effects and Avid Media Composer, Strawberry Skies enables remote editing workflows, delivering powerful collaboration and speeding up post-production timelines.