ATP Media, Play Anywhere, And Ease Live Deliver Global Interactive Broadcast Experiences
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
ATP Media, the global media and distribution arm of the ATP Tour, announces a multi-year strategic partnership with Play Anywhere. The agreement establishes Play Anywhere as the exclusive provider of contextual and monetizable interactive experiences across all of ATP Media’s broadcast and streaming distribution worldwide.
Based on Play Anywhere’s interactive rights framework, the partnership enables ATP Media to provide engaging interactive experiences powered by official data from Tennis Data Innovations “TDI” to their fans worldwide while ensuring that production quality is preserved through the Play Anywhere compliance platform.
Play Anywhere will be offered to ATP Media’s worldwide broadcast partners and launched via its direct-to-consumer streaming service Tennis TV, across both linear and digital distribution. The system includes Ease Live’s front-end television-quality interactive graphics engine.
The partnership follows Play Anywhere’s launches with LALIGA and at the Paris 2024 Olympics. Play Anywhere’s LALIGA launch has engaged sports fans around the world, and their first-of-its-kind approved Olympics interactivity was enjoyed by viewers in over a dozen countries across more than 30 sports. This partnership with ATP Media further cements Play Anywhere’s position as the leader in interactivity compliance and monetization.
You might also like...
The Interactive Rights Technology Ecosystem: Part 2
As we continue our dive into the new frontier of Interactive Rights we delve deeper into the Interactive Rights technology ecosystem with an exploration of the required functionality and the components required to deliver it.
5G Broadcast Update 2025
After some trials of varying success, European broadcasters are most interested in exploiting 5G Broadcast as part of their hybrid offerings with hopes of reaching mobile devices. The key missing ingredient is support by the major device makers.
IP Security For Broadcasters: Part 12 - Zero Trust
As users working from home are no longer limited to their working environment by the concept of a physical location, and infrastructures are moving more and more to the cloud-hybrid approach, the outdated concept of perimeter security is moving aside…
Disruptive Future Technologies For HDR & WCG
Consumer demands and innovations in display technology might change things for the future but it is standardization which perhaps holds the most potential for benefit to broadcasters.
EdgeBeam Wireless Technology Furthers ATSC 3.0 Datacasting
Simultaneous broadcast of real-time data to an unlimited number of one-way receivers and locations is the unique catalyst of the amazing potential of the Broadcast Internet. EdgeBeam Wireless is a new market offering from a group of TV broadcasters seeking…