MainConcept Partners With Videodata To Support Brazil’s Transition To SBTVD TV 3.0 Standard
MainConcept, a leading provider of video and audio codecs, has partnered with Brazil based systems integrator and technology provider, Videodata, to support Brazil’s transition to the SBTVD TV 2.5 and TV 3.0 standards.
In partnership with Videodata, MainConcept’s solutions will enable next-generation broadcasts and provide enhanced viewing experiences for Brazilian audiences, including its real-time video encoding software platform for OTT and TV broadcasting workflows, the MainConcept Live Encoder.
Brazilian TV viewers are set to receive better quality video and audio when the country transitions its official standard for Digital TV from SBTVD TV 2.0 to TV 3.0, in 2025. Developed by the SBTVD Forum, the standard uses next-generation video codec VVC/H.266 (Versatile Video Codec) and aims to revolutionize how viewers experience TV by providing high quality video, immersive audio, and enabling interactive components such as advertising and e-commerce.
MainConcept has already completed successful trials of TV 3.0 using its Live Encoder solution working with the largest Brazilian free-to-air television network during the 2022 FIFA World Cup and Paris 2024 Olympic Games.
The latest version of MainConcept Live Encoder supports VVC and also features MPEG-5 Part 2 LCEVC (Low Complexity Enhancement Video Coding) and MPEG-H Audio, which were integrated into the solution in partnership with V-Nova and Fraunhofer IIS, respectively. LCEVC adds an enhancement layer that reduces delivery costs by increasing resolution while lowering bitrate, and also reduces transcoding complexity.
You might also like...
Building Software Defined Infrastructure: Asynchronous & Synchronous Media Processing
One of the key challenges of building software defined infrastructure is moving to a fundamentally synchronous media like video to an asynchronous architecture.
Monitoring & Compliance In Broadcast: Monitoring Cloud Infrastructure
If we take cloud infrastructures to their extreme, that is, their physical locality is unknown to us, then monitoring them becomes a whole new ball game, especially as dispersed teams use them for production.
Phil Rhodes Image Capture NAB 2025 Show Floor Report
Our resident image capture expert Phil Rhodes offers up his own personal impressions of the technology he encountered walking the halls at the 2025 NAB Show.
Building Hybrid IP Systems
It is easy to assume that the industry is inevitably and rapidly making the move to all-IP infrastructures to leverage IP’s flexibility and scalability, but the reality is often a bit more complex.
Microphones: Part 9 - The Science Of Stereo Capture & Reproduction
Here we look at the science of using a matched pair of microphones positioned as a coincident pair to capture stereo sound images.