Accedo And Deutsche Telekom Showcase Next-Gen Immersive Sports Streaming
Global video solutions provider, Accedo, has worked with Deutsche Telekom to showcase an XR sports streaming application of its live sports streaming service, which will be used to showcase the potential for live football.
The solution is leveraging Accedo Xtend, Accedo’s solution for advanced XR applications in media complemented with solutions from Ateme and HISPlayer. The XR solution will integrate live streams and data feeds to showcase a next-gen interactive sports service for MagentaSport. It will include a host of interactive features such as live statistics, multi-camera feeds, player cards, and 3D sponsored experiences, all embracing the immersive aspects of the Accedo Xtend platform.
By incorporating Magenta’s live streams into an XR experience, Deutsche Telekom and Accedo are introducing fans to a viewing experience that is no longer constrained to the physical limitations of the TV screen. The application will blend fans’ physical and virtual worlds by displaying the match in the space around the fan, while also introducing a new layer of interaction where fans can access supplementary information such as team and player statistics and watch replays from different angles. It draws on solutions from Ateme and HISPlayer to ensure high quality video and experience with low latency and bandwidth, while enabling advanced features in new environments. Additionally, it enables sponsors to interact with fans in new ways to drive revenue.
You might also like...
Generative AI & Content Recommendation
Many major broadcasters are at least investigating how Generative AI can enhance content recommendation, partly by exploiting the ability to combine attributes across video, audio, text and graphics. These are early days though, with research still being conducted by universities…
BEIT Conference Sessions At NAB 2025 Report - Part 1
The BEITC conference sessions at the 2025 NAB Show were varied and fascinating. Here our transmission specialist Ned Soseman summarizes his pick of the sessions of most relevance to the US broadcast market.
Authenticity And Trust In Media
Our resident digital philosopher Dave Shapton asks us all to consider whether we know what is real and how much we value authenticity.
Monitoring & Compliance In Broadcast: File Based Monitoring In Production Systems
File based monitoring tools sit at the heart of broadcast workflow. As production requirements evolve to embrace remote production and multi-site teams, such systems must also evolve to meet the new challenges.
Content Steering Goes Mainstream After Standardization
Tests have confirmed that content steering will boost performance and resilience of multi-CDN delivery networks. Following standardization by the DASH Industry Forum and then ETSI, it is becoming integral to streaming infrastructures, working autonomously and upgraded transparently in the field.