The Big Guide To OTT: Part 10 - Monetization & ROI
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Part 10 of The Big Guide To OTT features four articles which tackle the key topic of how to monetize OTT content. The articles discuss addressable advertising, (re)bundling, sports fan engagement and content piracy.
About The Big Guide To OTT
The Big Guide To OTT is a ten part series. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.
As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.
Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.
The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.
Details of all ten parts of The Big Guide To OTT can be found HERE.
About Part 10 - Monetization & ROI
Part 10 is a free PDF download which contains four original articles:
Article 1 : Improving Monetization Through Addressable Advertising
OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.
Article 2 : (Re)bundling Is Coming – OTT Is Retransforming The Media Industry
OTT is driving the next great rebundle. After years of D2C streaming, unbundling and fragmentation, we now have so many D2C Apps that consumers are looking for simplicity and convenience again.
Article 3 : The Future Of Sports Media & Fan Engagement
This is a story about the COO of a media business, that shines a light on the thinking at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly underway.
Article 4 : The Battle To Beat Content Piracy
OTT operators need heightened awareness of how to manage the threat of piracy. But OTT also offers a promise: with the right legal framework, the available technical solutions could bring video piracy to dramatically lower levels.
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