The Big Guide To OTT: Part 9 - Quality Of Experience (QoE)
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Part 9 of The Big Guide To OTT features a pair of in-depth articles which discuss how a data driven understanding of the consumer experience is vital and how poor quality streaming loses viewers.
About The Big Guide To OTT
The Big Guide To OTT is an eleven part series. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.
As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.
Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.
The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.
Details of all eleven parts of The Big Guide To OTT can be found HERE.
About Part 9 - Quality Of Experience (QoE)
Part 9 is a free PDF download which contains two original articles:
Article 1 : Minimizing OTT Churn Rates Through Viewer
Engagement
A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.
Article 2 : The Business Cost Of Poor Streaming Quality
Poor quality streaming loses viewers at an alarming rate especially when we consider the unintended consequences of poor error reporting on streaming players.
You might also like...
Designing IP Broadcast Systems - The Book
Designing IP Broadcast Systems is another massive body of research driven work - with over 27,000 words in 18 articles, in a free 84 page eBook. It provides extensive insight into the technology and engineering methodology required to create practical IP based broadcast…
Operating Systems Climb Competitive Agenda For TV Makers
TV makers have adopted different approaches to the OS, some developing their own, while others adopt a platform such as Google TV or Amazon Fire TV. But all rely increasingly on the OS for competitive differentiation of the UI, navigation,…
Demands On Production With HDR & WCG
The adoption of HDR requires adjustments in workflow that place different requirements on both people and technology, especially when multiple formats are required simultaneously.
Standards: Part 21 - The MPEG, AES & Other Containers
Here we discuss how raw essence data needs to be serialized so it can be stored in media container files. We also describe the various media container file formats and their evolution.
Broadcasters Seek Deeper Integration Between Streaming And Linear
Many broadcasters have been revising their streaming strategies with some significant differences, especially between Europe with its stronger tilt towards the internet and North America where ATSC 3.0 is designed to sustain hybrid broadcast/broadband delivery.