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Veset Set To Transform TV Advertising With New Ad-Insertion Platform, AdWise

Veset, developer of Veset Nimbus, the pioneering SaaS platform for broadcasters, media content owners and service providers, has announced the release of its new seamless, ad-insertion platform, Veset AdWise.

Veset AdWise is the new in-video advertising solution for live and premium feeds, allowing contextual and relevant advertising to be placed alongside the live feed without directing the viewer away from the main broadcasted content. The innovative solution to traditional ad challenges, uses ad-insertion technology built on AWS for dynamic ad integration for a personalised viewing experience where live advertising doesn’t hide the live feed.

Features include:

  • Seamless integration with live streams including linear TV, AVOD and FAST channels amongst others.
  • Dynamic squeezing technology for server-side ad-insertion without disrupting the live broadcasted content feed.
  • Contextual ad placement and increased monetisation prospects.
  • Enhanced viewer experience with the removal of traditional ad breaks.
  • Customisable and flexible features for a range of broadcasting needs.
  • Boosted ad value and revenue due to ads displayed alongside content.

The revolutionary product is easy to use and can be used for live sports broadcasting, news and live events, entertainment and TV shows, targeted local advertising, educational and informative content, and customised ad campaigns, among some of the broadcast opportunities.

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