Veset Set To Transform TV Advertising With New Ad-Insertion Platform, AdWise
Veset, developer of Veset Nimbus, the pioneering SaaS platform for broadcasters, media content owners and service providers, has announced the release of its new seamless, ad-insertion platform, Veset AdWise.
Veset AdWise is the new in-video advertising solution for live and premium feeds, allowing contextual and relevant advertising to be placed alongside the live feed without directing the viewer away from the main broadcasted content. The innovative solution to traditional ad challenges, uses ad-insertion technology built on AWS for dynamic ad integration for a personalised viewing experience where live advertising doesn’t hide the live feed.
Features include:
- Seamless integration with live streams including linear TV, AVOD and FAST channels amongst others.
- Dynamic squeezing technology for server-side ad-insertion without disrupting the live broadcasted content feed.
- Contextual ad placement and increased monetisation prospects.
- Enhanced viewer experience with the removal of traditional ad breaks.
- Customisable and flexible features for a range of broadcasting needs.
- Boosted ad value and revenue due to ads displayed alongside content.
The revolutionary product is easy to use and can be used for live sports broadcasting, news and live events, entertainment and TV shows, targeted local advertising, educational and informative content, and customised ad campaigns, among some of the broadcast opportunities.
You might also like...
Expanding Display Capabilities And The Quest For HDR & WCG
Broadcast image production is intrinsically linked to consumer displays and their capacity to reproduce High Dynamic Range and a Wide Color Gamut.
C-Suite Insight: The Broadcast Bridge In Discussion With MainStreaming CEO Tassilo Raesig
Tassilo Raesig became CEO at MainStreaming this year straight from being CEO of the German Streaming Service Joyn (part of ProSieben). We sat down with him to discuss his unique perspectives on the state of the streaming industry from the…
Standards: Part 20 - ST 2110-4x Metadata Standards
Our series continues with Metadata. It is the glue that connects all your media assets to each other and steers your workflow. You cannot find content in the library or manage your creative processes without it. Metadata can also control…
HDR & WCG For Broadcast: Part 2 - The Production Challenges Of HDR & WCG
Welcome to Part 2 of ‘HDR & WCG For Broadcast’ - a major 10 article exploration of the science and practical applications of all aspects of High Dynamic Range and Wide Color Gamut for broadcast production. Part 2 discusses expanding display capabilities and…
Great Things Happen When We Learn To Work Together
Why doesn’t everything “just work together”? And how much better would it be if it did? This is an in-depth look at the issues around why production and broadcast systems typically don’t work together and how we can change …