NxTV Brings FAST Channels To Brazil With Broadpeak’s Server-Side Ad Insertion Solution
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced that Brazilian operator NxTV is using an innovative targeted advertising solution from Broadpeak to monetize its new free ad-supported streaming TV (FAST) channels.
NxTV is leveraging a dynamic ad insertion (DAI) application on broadpeak.io, Broadpeak’s software as a service (SaaS) platform, to simplify the delivery of targeted ads. Broadpeak’s server-side ad insertion (SSAI) solution offers unparalleled ease of use and a short time to market, which is critical for breaking into the FAST market.
NxTV now offers 10 FAST channels on its SoPlay video streaming service in São Paulo. Broadpeak’s fully managed, API-based SaaS dramatically simplifies the delivery of targeted advertising in live and VOD streaming content. The SSAI technology is pre-integrated with all major ad servers on the market, which has reduced the time to market for NxTV’s targeted ad streaming services and enabling quick content monetization. In addition, broadpeak.io DAI as a service provides full visibility into the advertising platform, offering enhanced, data-based observability and robust security.
You might also like...
Designing IP Broadcast Systems - The Book
Designing IP Broadcast Systems is another massive body of research driven work - with over 27,000 words in 18 articles, in a free 84 page eBook. It provides extensive insight into the technology and engineering methodology required to create practical IP based broadcast…
Operating Systems Climb Competitive Agenda For TV Makers
TV makers have adopted different approaches to the OS, some developing their own, while others adopt a platform such as Google TV or Amazon Fire TV. But all rely increasingly on the OS for competitive differentiation of the UI, navigation,…
Demands On Production With HDR & WCG
The adoption of HDR requires adjustments in workflow that place different requirements on both people and technology, especially when multiple formats are required simultaneously.
Standards: Part 21 - The MPEG, AES & Other Containers
Here we discuss how raw essence data needs to be serialized so it can be stored in media container files. We also describe the various media container file formats and their evolution.
Broadcasters Seek Deeper Integration Between Streaming And Linear
Many broadcasters have been revising their streaming strategies with some significant differences, especially between Europe with its stronger tilt towards the internet and North America where ATSC 3.0 is designed to sustain hybrid broadcast/broadband delivery.