The Big Guide To OTT: Part 3 - Customer Experience (CX)
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Part 3 of The Big Guide To OTT is a set of three articles which explore content personalization, evolving customer experiences and how the proliferation of devices drives every aspect of streaming.
About The Big Guide To OTT
The Big Guide To OTT is an eleven part series of Themed Content Collections that will publish during 2023. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.
As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.
Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.
The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.
Details of all eleven parts of The Big Guide To OTT can be found HERE.
About Part 3 - Customer Experience (CX)
Part 3 is a free PDF download which contains three original articles:
Article 1 : Personalizing Content For Maximum Impact
Personalized viewing dynamics tune the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators.
Article 2 : How D2C Streamers Are Evolving The OTT Viewing Experience
What are D2C streamers planning for our future viewing experience?
Article 3 : How Devices Drive OTT Streaming
One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.
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