Globo Chooses GV AMPP For Live Sports And Entertainment Productions

Brazilian Mediatech Company Globo has selected Grass Valley’s GV AMPP (Agile Media Processing Platform) to produce and stream over 50 live sports and entertainment events. In 2022, Globo expects to produce over 200 live sports, entertainment and news events using GV AMPP.
AMPP is the first cloud-based SaaS platform for producing live sports, entertainment, and news workflows, helping customers easily transition to public or private cloud-based workflows or hybrid infrastructures.
During the past two years, Globo evaluated vendors and cloud solutions available on the market and AMPP was selected as the broadcaster’s core cloud-based workflow production platform. “Our goal is to optimize Globo’s technology infrastructure and generate new business opportunities through a scalable platform,” commented Mauricio Felix, Infrastructure and Security Director, Globo. “It has been a journey of learning and collaboration between Globo and Grass Valley to reach the right maturity of the platform, operating model and business model for our live production events.”
GV AMPP has been developed specifically to free up media companies from relying on hardware-based media systems and accelerate their move to the cloud. This revolutionary platform empowers users with unprecedented flexibility to spin up or spin down applications as needed and only pay for the services they use — even in live production environments where timing and low latency are essential.
AMPP is central to the GV Media Universe concept, a comprehensive ecosystem of cloud-based tools, services and partners that revolutionizes how live media is produced. GV AMPP delivers cloud native and cloud-agnostic support for the processing of video/audio in a variety of cloud-centric ways — public cloud; private, on-premise data center, or in hybrid topologies — giving customers a simple way to unlock flexible, distributed production workflows, easily and rapidly scaling cost and features up or down as needed.
"Working with Globo has been beneficial for both companies," says, Fernando David, sales Director for Brazil, Grass Valley. "AMPP has simplified Globo's workflows, created cost efficiencies and provided the customer more flexibility to expand their service offering. In turn, Globo provided invaluable feedback that has strengthened the platform and ensured that it was ready for large-scale live production applications."
You might also like...
Remote Contribution At NAB 2025
The technology required to get high quality content from the venue to the viewer for live sports production remains an area of intense research and development, so there will be plenty of innovation and expertise in this area on the…
Production Network Technologies At NAB 2025
As NAB approaches we pick up the key theme of hybrid production network infrastructure that combines SDI-IP network infrastructure & data center model compute resources, with a run-down of what to expect from vendors on the show floor.
KVM & Multiviewer Systems At NAB 2025
It’s NAB time again. Once again, as we head towards the show, we will take a look at the key product announcements across a range of key technology and workflow areas. We begin with the always critical world of K…
Sports Production Infrastructure – Where’s The Compute?
The evolution of IP based production and increased computer processing power have enabled new workflows, so how is compute resource being deployed to create new remote and hybrid approaches?
Building Software Defined Infrastructure: Shifting Data
The fundamental principles of how data flows through local and remote processing systems are central to designing software defined infrastructure.