TAG’s Extended SCTE Support Enriches Business And Technical Benefits For Media Companies

TAG Video Systems has announced that it now supports SCTE 104 in addition to supporting SCTE 35 cue triggers to provide one comprehensive monitoring solution for all SCTE needs.

The enhancement provides media companies with a clear path to technical and business benefits by ensuring integrity of compressed and uncompressed SCTE signals throughout the entire workflow along with protection of revenue generating advertising streams.

The addition of SCTE 104 support enables TAG’s Realtime Media Performance Platform to read, monitor, and verify insertion trigger placement within uncompressed video streams during live production, playout and delivery of network program feeds. The enhanced functionality supplements the system’s already robust ability for broadcasters to confidently monitor SCTE 35 insertion triggers downstream within compressed video delivery platforms.

“Making support for SCTE available on the TAG Platform is a classic example of TAG’s Zer0 Friction philosophy,” explains Paul Briscoe, Chief Architect for TAG. “TAG provides one system with the technology to see SCTE triggers throughout the entire workflow which minimizes challenges and removes complexity. Uncompressed signals that had been monitored upstream can now be correlated from the very highest point of insertion in your system so monitoring can be achieved throughout the entire downstream workflow.”

In addition to the technical and operational benefits the functionality provides the broadcasters a better revenue protection method. “SCTE triggers are the signals that digitally notify the downstream equipment to insert content, such as advertisements or local programming,” added Briscoe “Since advertisements are the primary source of revenue for broadcasters, ensuring that commercials are inserted correctly is beyond critical. Monitoring SCTE, the mechanism that delivers content insertion, adds another layer of confidence and allows the team to concentrate on other tasks.”

TAG will be demonstrating its support of SCTE at NAB 2022 along with support for compressed and uncompressed formats, including MPEG TS, JPEG- XS, CDI, NDI, JPEG2000, SMPTE 2110, SMPTE 2022-6/7, MPEG-DASH, HLS, and more. 

You might also like...

Remote Contribution At NAB 2025

The technology required to get high quality content from the venue to the viewer for live sports production remains an area of intense research and development, so there will be plenty of innovation and expertise in this area on the…

Playout Monitoring & Compliance At NAB 2025

Automation, interoperability, and scaling are overarching themes at NAB 2025, associated with continued progression of hybrid video services that are tilting more and more towards streaming. For monitoring and compliance, this means increasing integration across the whole workflow and content lifecycle,…

Streaming Delivery At NAB 2025

Hybrid workflows combining cloud and on-premise systems, and application of AI for personalization, are major streaming themes for NAB 2025. There is an even stronger focus on remote production than at previous shows, especially for live sports. Security of live streams…

OTA TV Transmission At NAB 2025

It is time to consider the state of the US TV Transmission industry and how this might be reflected on the NAB 2025 show floor.

Channel Creation & Playout At NAB 2025

Playout is moving to the public cloud as broadcasters take this next step in their strategies for master control, even as some analytics functions are being drawn back towards on premise systems. This will be reflected by the offerings and…