BluTV offers local and international TV series, movies, shorts and documentaries, as well as live TV broadcasts, and offers all Discovery content and live TV channels. The channel will also be available on leading platforms in France, the US and Middle East, according to the partners.

Helwa TV, which will broadcast in Arabic and French, serves Arab and North African diasporas living in Europe and North America, including popular Turkish dramas and originals from BluTV, movies from Ninetnine’s pay-tv service ‘Le Bouquet Maghreb', cooking shows, children’s content and originally produced content, such as Les Amoureux Voyageurs, and Family Football Club.

“BluTV sustained a significant growth both in Turkey and abroad in very competitive territories,” said Mustafa Alpay Guler, BluTV International Managing Director, and Board Member. “We became the largest original content producer in the region as the first SVOD platform in Turkey. Now we are looking to engage our audience with a linear TV offer and are very delighted to partner with Ninetnine for this new project. The company has a wealth of experience reaching Arab and North African diasporas as well as original content that is important to this market. This is also a perfect time for both companies to start thinking of future co-productions opportunities.''