Zixi Software Defined Network Delivers Live Ultra HD Over Verizon 5G Edge For Bloomberg
Bloomberg Media has shown that live Ultra HD video at 4K resolution can be streamed over 5G without satellites in a proof-of-concept trial in the US using Verizon’s 5G Edge with AWS Wavelength and Zixi’s Software Defined Video Platform (SDVP) to package and deliver the feeds.
Zixi’s software reduces latency and simplifies the networking required to connect from hosted services on 5G Edge with AWS Wavelength to the end user’s device, while maintaining a UHD quality broadcast signal.
Like many other broadcasters, Bloomberg was seeking to simplify its distribution workflows to satisfy demand for more live streamed 4K content, with faster start times and minimal buffering. Bloomberg has achieved this by sending UHD video using Verizon 5G Edge with AWS Wavelength coupled with Zixi’s software to process the video into multiple streams for broadcast across various platforms as quickly as possible.
The companies also plan to test streaming Bloomberg TV+ 4K UHD content direct to consumers’ 5G-connected devices, via Verizon 5G Edge with AWS Wavelength, allowing users to access data rich content on market news and business insights on the go. This will be followed by another trial that will involve near real-time native translation of Bloomberg TV+ content for transcripts, captioning and subtitles distributed globally.
“Bloomberg Media is committed to continuous innovation and experimentation of technologies to better reach our global audience of business leaders with the insights, information and solutions they need,” said Roman Mackiewicz, Chief Information Officer at Bloomberg Media. “This proof-of-concept trial combines Verizon’s 5G and mobile edge computing capabilities with Bloomberg TV+ premium 4K UHD content to create a modern streaming news experience with the potential for true industry disruption.”
Tami Erwin, CEO of Verizon Business, insisted that 5G and edge compute have the potential to revolutionize the media and entertainment field. “By leveraging Verizon 5G Edge with AWS Wavelength and Bloomberg Media’s premium 4K UHD service, we’re testing how we can potentially reimagine the future of media delivery and the viewer experience.”
Launched in August 2020, Verizon 5G Edge with AWS Wavelength is currently available in 17 metropolitan areas in the US.
Zixi, based in Massachusetts, specializes in software defined delivery of broadcast quality live video.
You might also like...
Playout Monitoring & Compliance At NAB 2025
Automation, interoperability, and scaling are overarching themes at NAB 2025, associated with continued progression of hybrid video services that are tilting more and more towards streaming. For monitoring and compliance, this means increasing integration across the whole workflow and content lifecycle,…
Streaming Delivery At NAB 2025
Hybrid workflows combining cloud and on-premise systems, and application of AI for personalization, are major streaming themes for NAB 2025. There is an even stronger focus on remote production than at previous shows, especially for live sports. Security of live streams…
OTA TV Transmission At NAB 2025
It is time to consider the state of the US TV Transmission industry and how this might be reflected on the NAB 2025 show floor.
Channel Creation & Playout At NAB 2025
Playout is moving to the public cloud as broadcasters take this next step in their strategies for master control, even as some analytics functions are being drawn back towards on premise systems. This will be reflected by the offerings and…
Mobile Codecs: The Battle Of The Codecs Continues But AI May Disrupt The Field
The continued proliferation of streaming video consumption on mobile devices and especially smartphones has boosted activity around mobile codecs with new releases of VVC and AV2 slated in the next 2 years. At the same time, Generative AI is disrupting the…