Viz AI Powered Graphics Debut At Daytona 500
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Viz AI powers real-time Object Tracker to apply on-screen graphics downstream.
Vizrt, the home of software-defined visual storytelling (#SDVS) and real-time and mixed graphics, reveals its newest innovation; graphics powered by Viz AI – premiered by FOX Sports in its production of the NASCAR season-opening Daytona 500.
“Thanks to our partners Vizrt we look forward to new ways in which we can layer information on the screen. The new Viz AI technology allows for sleeker and more elegant solutions for data delivery. We plan on exploring how we can use this technology on other sports broadcasts,” said Zac Fields, FOX Sports SVP Graphic Tech and Integration.
The 2022 NASCAR Cup Series opens with 64th running of the Daytona 500 at Daytona International Speedway and FOX Sports has been visionary in its approach to enhancing the broadcast for viewers this year. FOX Sports’ coverage of NASCAR, which began in 2001, will feature a modern design package for the 2022 season, including the Daytona 500. Overall, the new design focuses on eye-catching colors and adds in 3D elements and informational graphics to add value for the viewer. The new design for “FOX NASCAR” brings a “video-game-like” style to the broadcast and highlights the hero moments for the athletes in a more engaging and compelling way for fans tuning in.
Vizrt's new Object Tracker, powered by Viz AI, allows the detection and tracking of objects, in this case, race cars, over any incoming video feed. The simplicity and non-intrusiveness are some of the key strengths of the new object tracker – no complex camera tracking or other data inputs are required; a video signal is all you need to apply the ground-breaking AI technology. Once an object has been selected by the user, Vizrt's powerful 3D graphics can be applied to it. This gives the viewer contextually rich insights without having to look away from the action.
“Sports productions are perfectly positioned to take advantage of AI, they are fast, agile and full of data. We are incredibly proud of the success working with FOX Sports to bring its vision to life using Viz AI for the 2022 Daytona 500 introducing dynamic, and captivating content for viewers. And this is just the beginning – this release marks the start of a series of major graphics innovations in 2022 – so stay tuned!” states Daniel Url, Head of Global Product Management, Vizrt Group.
The Object Tracker technology, powered by Viz AI, will be commercially available from early April.
You might also like...
Designing IP Broadcast Systems - The Book
Designing IP Broadcast Systems is another massive body of research driven work - with over 27,000 words in 18 articles, in a free 84 page eBook. It provides extensive insight into the technology and engineering methodology required to create practical IP based broadcast…
Demands On Production With HDR & WCG
The adoption of HDR requires adjustments in workflow that place different requirements on both people and technology, especially when multiple formats are required simultaneously.
NDI For Broadcast: Part 3 – Bridging The Gap
This third and for now, final part of our mini-series exploring NDI and its place in broadcast infrastructure moves on to a trio of tools released with NDI 5.0 which are all aimed at facilitating remote and collaborative workflows; NDI Audio,…
Designing An LED Wall Display For Virtual Production - Part 2
We conclude our discussion of how the LED wall is far more than just a backdrop for the actors on a virtual production stage - it must be calibrated to work in harmony with camera, tracking and lighting systems in…
Microphones: Part 2 - Design Principles
Successful microphones have been built working on a number of different principles. Those ideas will be looked at here.