Viz AI Powered Graphics Debut At Daytona 500

Vizrt, the home of software-defined visual storytelling (#SDVS) and real-time and mixed graphics, reveals its newest innovation; graphics powered by Viz AI – premiered by FOX Sports in its production of the NASCAR season-opening Daytona 500.

“Thanks to our partners Vizrt we look forward to new ways in which we can layer information on the screen. The new Viz AI technology allows for sleeker and more elegant solutions for data delivery. We plan on exploring how we can use this technology on other sports broadcasts,” said Zac Fields, FOX Sports SVP Graphic Tech and Integration.

The 2022 NASCAR Cup Series opens with 64th running of the Daytona 500 at Daytona International Speedway and FOX Sports has been visionary in its approach to enhancing the broadcast for viewers this year. FOX Sports’ coverage of NASCAR, which began in 2001, will feature a modern design package for the 2022 season, including the Daytona 500. Overall, the new design focuses on eye-catching colors and adds in 3D elements and informational graphics to add value for the viewer. The new design for “FOX NASCAR” brings a “video-game-like” style to the broadcast and highlights the hero moments for the athletes in a more engaging and compelling way for fans tuning in.

Vizrt's new Object Tracker, powered by Viz AI, allows the detection and tracking of objects, in this case, race cars, over any incoming video feed. The simplicity and non-intrusiveness are some of the key strengths of the new object tracker – no complex camera tracking or other data inputs are required; a video signal is all you need to apply the ground-breaking AI technology. Once an object has been selected by the user, Vizrt's powerful 3D graphics can be applied to it. This gives the viewer contextually rich insights without having to look away from the action.

“Sports productions are perfectly positioned to take advantage of AI, they are fast, agile and full of data. We are incredibly proud of the success working with FOX Sports to bring its vision to life using Viz AI for the 2022 Daytona 500 introducing dynamic, and captivating content for viewers. And this is just the beginning – this release marks the start of a series of major graphics innovations in 2022 – so stay tuned!” states Daniel Url, Head of Global Product Management, Vizrt Group.

The Object Tracker technology, powered by Viz AI, will be commercially available from early April.

You might also like...

Monitoring & Compliance In Broadcast: Monitoring Cloud Infrastructure

If we take cloud infrastructures to their extreme, that is, their physical locality is unknown to us, then monitoring them becomes a whole new ball game, especially as dispersed teams use them for production.

Phil Rhodes Image Capture NAB 2025 Show Floor Report

Our resident image capture expert Phil Rhodes offers up his own personal impressions of the technology he encountered walking the halls at the 2025 NAB Show.

Microphones: Part 9 - The Science Of Stereo Capture & Reproduction

Here we look at the science of using a matched pair of microphones positioned as a coincident pair to capture stereo sound images.

Monitoring & Compliance In Broadcast: Monitoring Cloud Networks

Networks, by their very definition are dispersed. But some are more dispersed than others, especially when we look at the challenges multi-site and remote teams face.

Audio At NAB 2025

Key audio themes at NAB 2025 remain persistently familiar – remote workflows, distributed teams, and ultra-efficiency… and of course AI. These themes have been around for a long time now but the audio community always seems to find very new ways of del…