NBC Sports Chooses Avid Media Production & Storage Solution For Olympic Winter Games Production

NBC Sports has selected Avid to provide media creation and storage solutions for its production of the XXIV Olympic Winter Games.

For more than two decades, NBC Sports has utilized Avid’s award-winning technology to deliver state-of-the-art coverage to viewers throughout the United States. NBC Sports’ broadcast teams will use Avid’s MediaCentral platform, Media Composer editing software, and shared storage solutions from its International Broadcast Center in Stamford, Conn., to drive remote and on-site production workflows for its production across multiple platforms.

“NBC Sports again relies on these tools to edit and deliver a wide variety of HDR, SDR, 50 and 60Hz content to each of our businesses, from cable to our Peacock streaming service,” said Darryl Jefferson, VP of Post Operations and Digital Workflow, NBC Sports & Olympics. “With every growth and change over the years, Avid has pivoted and helped NBC Sports’ effort with editing and media management workflow tools befitting the herculean production efforts of the Games.”

“The scale of creativity and throughput by NBC Sports’ production teams for these events is astounding and they redefine what’s possible for innovative event coverage each and every time,” said Jeff Rosica, CEO and President, Avid. “These events have consistently been a proving ground for new ideas, new technologies and new ways of working. It’s an honor for Avid to collaborate with NBC Sports.” 

You might also like...

KVM & Multiviewer Systems At NAB 2025

It’s NAB time again. Once again, as we head towards the show, we will take a look at the key product announcements across a range of key technology and workflow areas. We begin with the always critical world of K…

Sports Production Infrastructure – Where’s The Compute?

The evolution of IP based production and increased computer processing power have enabled new workflows, so how is compute resource being deployed to create new remote and hybrid approaches?

BEITC At NAB 2025: Conference Sessions Preview - Part 2

Once again in 2025 The Broadcast Bridge is proud to be the sole media partner for the BEIT Conference Sessions at NAB. They are not free, but the conference sessions are a unique opportunity to engage with very high quality in-person…

Microphones: Part 8 - Audio Vectorscopes

The audio vectorscope is an excellent tool for assuring quality in stereo sound production, because it makes the virtual sound image visible in the same way that a television vectorscope allows the color signals to be seen.

BEITC At NAB 2025: Conference Sessions Preview - Part 1

Once again in 2025 The Broadcast Bridge is proud to be the sole media partner for the BEIT Conference Sessions at NAB. They are not free, but the conference sessions are a unique opportunity to engage with very high quality in-person…