MGX Studios Use Disguise To Drive F1 Promo
The commercial features extreme close-ups of a Formula 1 race car cockpit.
To advertise the launch of the Istanbul Financial Center (IFC), Istanbul production company Autonomy partnered with auto racing’s Formula 1 on a commercial featuring virtual production by MGX Studios using disguise servers.
The commercial features extreme close-ups of a Formula 1 race car cockpit, complete with revving sound design, as the vehicle speeds through Istanbul and glimpses of the IFC are reflected on the driver’s helmet visor.
According to MGX Studios’ Virtual Production Operations Coordinator, Mete Mümtaz, “the main goal was to achieve perfect reflections and background lighting – basically, that's why Autonomy decided to shoot the commercial in our studio instead of on a greenscreen stage. It was much easier and quicker to create exactly what they wanted using virtual production. The whole LED setup, consisting of LED side panels, a back wall and ceiling, allowed us to capture immersive reflections with every single shot.”
The shoot was supported by Unilumin Upad III LED walls, three Brompton Tessera SX40 LED processors, a Mo-Sys camera tracking system, Unreal Engine, and three disguise vx 2s and one vx 1.
You might also like...
IP Security For Broadcasters: Part 12 - Zero Trust
As users working from home are no longer limited to their working environment by the concept of a physical location, and infrastructures are moving more and more to the cloud-hybrid approach, the outdated concept of perimeter security is moving aside…
Disruptive Future Technologies For HDR & WCG
Consumer demands and innovations in display technology might change things for the future but it is standardization which perhaps holds the most potential for benefit to broadcasters.
Microphones: Part 6 - Omnidirectional Response In Practice
Having looked at how microphones are supposed to work, here we see that what happens in practice isn’t quite the same because the ideal and the actual are somewhat different.
IP Security For Broadcasters: Part 11 - EBU R143 Security Recommendations
EBU R143 formalizes security practices for both broadcasters and vendors. This comprehensive list should be at the forefront of every broadcaster’s and vendor’s thoughts when designing and implementing IP media facilities.
Live Sports Production: The Rise Of Remote Hybrid Workflows
A discussion of the rise of remote production, why OB workflows remain first choice in tier one production and the emergence of new hybrid workflows.