MGX Studios Use Disguise To Drive F1 Promo

To advertise the launch of the Istanbul Financial Center (IFC), Istanbul production company Autonomy partnered with auto racing’s Formula 1 on a commercial featuring virtual production by MGX Studios using disguise servers.

The commercial features extreme close-ups of a Formula 1 race car cockpit, complete with revving sound design, as the vehicle speeds through Istanbul and glimpses of the IFC are reflected on the driver’s helmet visor.

According to MGX Studios’ Virtual Production Operations Coordinator, Mete Mümtaz, “the main goal was to achieve perfect reflections and background lighting – basically, that's why Autonomy decided to shoot the commercial in our studio instead of on a greenscreen stage. It was much easier and quicker to create exactly what they wanted using virtual production. The whole LED setup, consisting of LED side panels, a back wall and ceiling, allowed us to capture immersive reflections with every single shot.”

The shoot was supported by Unilumin Upad III LED walls, three Brompton Tessera SX40 LED processors, a Mo-Sys camera tracking system, Unreal Engine, and three disguise vx 2s and one vx 1.

You might also like...

Expanding Display Capabilities And The Quest For HDR & WCG

Broadcast image production is intrinsically linked to consumer displays and their capacity to reproduce High Dynamic Range and a Wide Color Gamut.

NDI For Broadcast: Part 2 – The NDI Tool Kit

This second part of our mini-series exploring NDI and its place in broadcast infrastructure moves on to exploring the NDI Tools and what they now offer broadcasters.

HDR & WCG For Broadcast: Part 2 - The Production Challenges Of HDR & WCG

Welcome to Part 2 of ‘HDR & WCG For Broadcast’ - a major 10 article exploration of the science and practical applications of all aspects of High Dynamic Range and Wide Color Gamut for broadcast production. Part 2 discusses expanding display capabilities and…

Great Things Happen When We Learn To Work Together

Why doesn’t everything “just work together”? And how much better would it be if it did? This is an in-depth look at the issues around why production and broadcast systems typically don’t work together and how we can change …

Microphones: Part 1 - Basic Principles

This 11 part series by John Watkinson looks at the scientific theory of microphone design and use, to create a technical reference resource for professional broadcast audio engineers. It begins with the basic principles of what a microphone is and does.