NativeWaves Launches Audience Engagement Streaming Package

NativeWaves, based in Saltzburg, Austria, has launched a package to enhance streaming video services by weaving in additional content and camera views.

Called NativeWaves EXP and based on a low latency streaming platform coupled with a customizable experience framework, the package is designed to enhance sports, concerts or other live entertainment streams with additional camera angles, audio tracks, instant replays, social media integration and background data on performers, including on-screen navigation.

Viewers can choose an enhanced event-centric experience on smartphone, tablet or mirrored to the TV, or it can be configured as a second screen experience. It can complement the main TV screen by offering additional personalized content and data on the mobile screen, offering an alternative to audio watermarking for synchronization.

In combination with the existing NativeWaves streaming platform, the new framework allows broadcasters and streaming providers to integrate new features into their existing streaming offering. A selling point is that service providers can persist with their existing platform while incorporating stickier fan or audience engagement features. There will then be scope for adding emerging AR/VR features or expanding the fan engagement experiences to different sports and events.

“There is no doubt that deepening the real-time fan and audience engagement experience is the next frontier for broadcasters and OTT services,” said Christof Haslauer, CEO and Co-Founder of NativeWaves. “With NativeWaves EXP, we are offering a simple and low-cost enhancement to the standard broadcast or streaming experiences available today. Events will appeal to a younger demographic in a completely new way by adding views and informational data that match today’s expectations - live or on demand.”

NativeWaves EXP is available now for integration into existing broadcast and OTT streaming ecosystems with three options: NativeWaves Basic, Pro and Enterprise.

The Basic option includes improved low latency streaming that starts from an existing broadcast program feed and adds interactivity, such as on-demand replays. The Pro option can deliver a multi-camera experience, allowing users to select camera angles on demand, and also the second screen support, using NativeWaves multi-screen sync technology to synchronize connected mobile devices to the main television.

Finally, NativeWaves EXP Enterprise allows customers to take control of integration and utilize the EXP features that they want in their own existing streaming app, exploiting NativeWaves shared libraries and engineering support.

You might also like...

Innovating The Interactive Sports Fan Experience - Monumental Sports Network Are Early Adopters

As we continue our dive into the new frontier of Interactive Rights we explore the first steps taken by an early adopter. Monumental Sports Network in Washington are far from implementing a complete portfolio of interactive enhancements to their broadcasts…

Monitoring & Compliance In Broadcast: Monitoring Cloud Infrastructure

If we take cloud infrastructures to their extreme, that is, their physical locality is unknown to us, then monitoring them becomes a whole new ball game, especially as dispersed teams use them for production.

Neutral TV Operating Systems

TV OSs have become pivotal to both smart TVs and streaming services as consumers continue to cut the cord. There is growing interest not just among TV makers but also major streaming and advertising platforms in neutral TV OSs independent…

Sweden’s Accelerating Journey From DTT To OTT

2025 may be a watershed year for the broadcast delivery switchover from DTT (Digital Terrestrial Television) to IP (Internet Protocol). We know that an increasing number of viewers of broadcaster content are turning to their favorite streaming apps to watch the…

Microphones: Part 9 - The Science Of Stereo Capture & Reproduction

Here we look at the science of using a matched pair of microphones positioned as a coincident pair to capture stereo sound images.