Visitors to the stand can take away their own fully branded Proof of Concept OTT service to share with office-based colleagues.

MwareTV has incorporated a calculator to forecast costs involved launching and running any proposed new service, and profits likely to be generated as a result. This comes as part of the platform designed to enable ISPs, mobile operators, telcos, system integrators, service providers, content hubs and content aggregators to launch a fully branded TV service.

MwareTV will demonstrate the latest upgrades to its platform, including revamped mobile apps for use with iOS and Android devices. There will also be a sneak preview of a completely redesigned TV management system due for launch a few months later.

Among capabilities that MwareTV will be demonstrating is interoperability across user devices and applications afforded by its end-to-end package for IPTV OTT. This allows the platform to accommodate end-user applications for various devices, including set top boxes, Android and iOS tablets and phones, AppleTV, FireTV, Roku, Samsung Tizen, LG WebOS, AndroidTV Smart TVs and WebTV, the TV Management System, DRM and equipment for encoding, hardware and software-based transcoding, and server and cloud-based storage.

“From the start of its development, our overriding goal has been ‘IPTV OTT made simple’,” said MwareTV CEO Sander Kerstens. “At IBC this year we will show visitors how easy it is to assess whether MwareTV is the platform they need by providing them with a demo system with their own look and feel user interface and access to live content so they can explore its features with their colleagues back in the office. We will also be on hand to discuss how best to build a business case around potential new services which have MwareTV as their foundation.”