As part of its mission to produce and deliver enhanced content experiences for its over 100 million streaming subscribers, the Beijing-based media organization has selected a suite of future-ready, IP-based live production solutions to support 4K UHD production of live entertainment shows.

Building upon an established relationship with Grass Valley, iQiyi made its first strides towards bolstering its high-resolution production ability earlier this summer with the purchase of a range of LDX86^N cameras for its OB fleet, providing 4K UHD and HDR image capture. With the flexible and customizable acquisition capabilities in Grass Valley’s camera technology, iQiyi’s production team can effortlessly switch between HD and 4K UHD formats based on individual event requirements.

Grass Valley’s Karrera K-Frame production switcher provides multiformat support for iQiyi’s complex and changing production environments. The robust, end-to-end IP live production workflow is underpinned by GV Node, Grass Valley’s real-time routing and processing solution and the Densité 3+ FR4 signal processing frame. IQiyi has also selected the GV STRATUS toolset to upgrade and simplify its video production and content management workflows — essential for getting live content on-air in today’s multi-platform, multi-device environment.

“Our subscribers are demanding more captivating streaming content — and they want to enjoy it in the highest quality possible,” said He Yi, Chief Engineer at iQiyi. “Our goal is to be at the forefront of content creation in China, and as a part of that, unlocking our 4K UHD potential has been a key focus. Grass Valley was the clear choice to partner with, its technology portfolio provides a smooth and quick transition to IP-enabled workflows fit for the future of media production, and Grass Valley’s industry pedigree and expertise ensures we can trust them to provide reliable and highly-specialized solutions.”