ZDF Enterprises is responsible for worldwide program distribution, international co-productions, program acquisition as well as the merchandising of strong program brands in its own name, for broadcaster ZDF, and for third parties.

Simon Zsebök, VP Digital Innovation, ZDF Enterprises, explains: “Creating a custom-built MAM system as a key component of our future-proof media supply chain is an ambitious yet important project for us. It is a no-brainer for us to pick a partner with vast expertise in video workflows, who at the same time uses a UX methodology. Knowing about their mindset and their many successful projects in our media peer group, Codemill just nailed it”

The custom application will be built and integrated in collaboration with ZDF Digital using Codemill’s Accurate Player software. Codemill’s input on the project will be UX discovery focused and include assessment of both the personas and user journey map. Codemill will undertake interviews with users and other key stakeholders, before building a wireflow and prototype designs to be thoroughly user-tested before the final workflow design is completed and handed over to ZDF Digital for turning it into a web frontend.

Rickard Lönneborg, CEO, Codemill, added: “UX is playing an increasingly important role in creating beautiful, elegant workflows for large organisations with vast content libraries. With this new project, ZDF Enterprises is building a MAM workflow to manage metadata and assets efficiency, while leveraging Codemill’s considerable expertise to ensure that the user journey is as seamless as possible.”