Such is their popularity, the lenses have already been used locally on the feature films Three Thousand Years of Longing and Poker Face and a 7-Eleven television commercial.

Commenting on purchasing the complete set of Premista lenses VA’s Preparation Manager Mike Vlack said, “VA Purchased these lenses because we needed to expand our rental inventory of high quality full-frame lenses. We have many sets of full-frame prime lenses, but there are very few high quality full-frame cine lenses, such as the Premista, currently available. The Premista lenses are truly excellent.”

For VA the fact that the Premistas cover full frame and are a true cine-style lens and not a lens designed for shooting stills was a critical and key requirement.

Vlack added, “The Premista zooms are sharp and detailed across the full frame, but not harsh. A nice round 13 blade iris renders out of focus areas smoothly and pleasingly and the minimum focus is close. They have very low distortion, very minimal focus breathing and the lenses are not too big and heavy with a convenient 114mm front outside diameter. This allows standard clamp-on matte boxes to be used, without resorting to larger matte boxes which slow down production. The Premistas also support the Zeiss eXtended Data System, which is becoming very useful for virtual production utilising LED volumetric walls. The lenses are also very sturdy with high quality production and quality control of manufacture, so they are very reliable.”