AIP And Zixi Partner For Targeted Ad Delivery

Zixi has announced an integration and partnership with Ad Insertion Platform (AIP), a market-leading provider of ad insertion solutions for broadcast and OTT environments with the patented DAIConnect SSAI platform, allowing content providers different ways to monetize live channels.

DAIConnect allows one-to-one replacements of ad breaks for live streams as well as one-to-one insertions of ad breaks for on-demand content, allowing the manipulation of the stream manifest without altering customers’ video content, and is composed of multiple modules that can be used in combination. The Ad Break Composer is the core component creating a user targeted Ad Pod; built on editable templates, mixing ads that can come from one or more ad servers or SSPs, and other type of contents like ad bumpers, interstitials, promos and templates catered to customers’ needs. The AIP Manifest Manipulator inserts the created Ad Pod at the manifest level for each end user, and all ads and content are transcoded on the customer video profiles to avoid poor user experiences. The AIP Optimizer optimizes value of the ad break inventory enabling unified header bidding auction by connecting multiple demand sources to retrieve the highest revenue for each opportunity. AIP Insight enables the customer to see and analyze data about ad sales, viewership, performance, etc.

AIP customers can ingest distribution feeds into the Zixi SDVP, control the SCTE-35 markers and leverage Zixi live transcoding for OTT distribution in HLS or MPEG-DASH, easily enabling ad insertion and monetization of these feeds.

Combining DAIConnect with the SDVP allows the customer to have an OPEX model subscription that includes additional OTT services to answer broadcasters and operator’s needs. With the integration of the SDVP, AIP users can now leverage Zixi for live transcoding and seamless delivery of broadcast quality content over IP. The Zixi protocol is a resilient congestion and network-aware protocol that adjusts to varying network conditions and employs patented, dynamic Forward Error Correction techniques for error-free video transport over IP with 99.9999% uptime at minimal latency. It provides best-in-class security with DTLS and AES encryption, allows for protected multicast transport, provides bandwidth efficiency, and enables encoder backpressure.

Zixi ZEN Master is also integrated to enable users to manage large-scale configurations and orchestrate, analyze, monitor, alert, and report on live video streams and devices across the Zixi Enabled Network of customers, integrated hardware and software applications, and platforms and service providers standardized on Zixi. The SDVP’s Intelligent Data Platform (IDP) provides the transparency and control needed to guarantee reliable operation. Using advanced analytics, machine learning, and AI, the IDP can intelligently alert users to problems before they happen through alerts, graphs, maps, charts, and data visualizations that enable users to quickly interpret vast amounts of stream data and ensure broadcast-quality results.

“The breadth of the features and functionality that the SDVP provides, allows our mutual customers to realize the best video quality with ultra-low latency,” said Laurent Potesta, CEO, Ad Insertion Platform. “Zixi has over 100,000 global instances, and the integration easily enables ad insertion and monetization of these feeds."

“DAIConnect is an innovative SSAI platform, allowing content providers different ways to monetize live channels,” said John Wastcoat, SVP Alliances and Marketing, Zixi. “Our customers are constantly looking for new and unique ways to create revenue streams and this partnership helps them do that.” 

You might also like...

Innovating The Interactive Sports Fan Experience - Monumental Sports Network Are Early Adopters

As we continue our dive into the new frontier of Interactive Rights we explore the first steps taken by an early adopter. Monumental Sports Network in Washington are far from implementing a complete portfolio of interactive enhancements to their broadcasts…

Monitoring & Compliance In Broadcast: Monitoring Cloud Infrastructure

If we take cloud infrastructures to their extreme, that is, their physical locality is unknown to us, then monitoring them becomes a whole new ball game, especially as dispersed teams use them for production.

Neutral TV Operating Systems

TV OSs have become pivotal to both smart TVs and streaming services as consumers continue to cut the cord. There is growing interest not just among TV makers but also major streaming and advertising platforms in neutral TV OSs independent…

Sweden’s Accelerating Journey From DTT To OTT

2025 may be a watershed year for the broadcast delivery switchover from DTT (Digital Terrestrial Television) to IP (Internet Protocol). We know that an increasing number of viewers of broadcaster content are turning to their favorite streaming apps to watch the…

Microphones: Part 9 - The Science Of Stereo Capture & Reproduction

Here we look at the science of using a matched pair of microphones positioned as a coincident pair to capture stereo sound images.