M2A Media And InSync Launch Cloud-Based Live Frame Rate Converter
M2A Media and InSync Technology Launch M2A Connect | Cloud Frame Rate Converter.
M2A Media and standards conversion specialists InSync Technology with video streaming and transcoding experts Hiscale are bring a motion-compensated, live, cloud-based frame rate conversion service, M2A Connect | Cloud Frame Rate Converter, to market. It’s claimed as a first.
Delivered as an on-demand, pay-per-use solution, it offers broadcasters and OTT platforms flexibility and scalability without the capex costs usually associated with traditional, hardware-based frame rate conversion.
Marina Kalkanis, CEO and Founder of M2A Media, commented, “As more and more broadcasters transition their workflows to the cloud, the demand to move traditional hardware-based services to the cloud also grows. We immediately saw the value of a cloud-based frame rate conversion service and are delighted to collaborate with InSync Technology to be the first service providers to offer exactly that. M2A Connect | Cloud Frame Rate Converter is market-leading and the perfect addition to M2A Connect’s innovative, software-defined offering.”
Many broadcasters find they need ad hoc frame rate conversion to handle unexpected peak demand or planned additional services for special events, such as international sports tournaments and major competitions. Keeping proprietary hardware on-premises for irregular use is costly and limiting, say the vendors. In particular, transporting equipment and staff around the world to support each event is expensive and inefficient. Frame rate conversion hardware often has lengthy supply lead times, exacerbated by the recent semiconductor shortage, which can delay the on-time, in-budget delivery of broadcast projects.
This is where the new product is said to turn this traditional model on its head.
Paola Hobson, MD at InSync, added, “FrameFormer offers exceptional quality frame rate conversion for all types of content, extending usual national programming to a global reach. We’re particularly excited to work with M2A Media as leaders in the new paradigm of cloud service delivery.”
“Enabling access to our media processing and transcoding solutions via such an advanced partner as M2A Media was an obvious next step for Hiscale,” commented Tilo Skomudek, CEO, Hiscale. “The combination of advanced cloud-based processing technologies and M2A’s service expertise is clearly a winner for all content owners.”
You might also like...
Expanding Display Capabilities And The Quest For HDR & WCG
Broadcast image production is intrinsically linked to consumer displays and their capacity to reproduce High Dynamic Range and a Wide Color Gamut.
Standards: Part 20 - ST 2110-4x Metadata Standards
Our series continues with Metadata. It is the glue that connects all your media assets to each other and steers your workflow. You cannot find content in the library or manage your creative processes without it. Metadata can also control…
Delivering Intelligent Multicast Networks - Part 2
The second half of our exploration of how bandwidth aware infrastructure can improve data throughput, reduce latency and reduce the risk of congestion in IP networks.
If It Ain’t Broke Still Fix It: Part 1 - Reliability
IP is an enabling technology which provides access to the massive compute and GPU resource available both on- and off-prem. However, the old broadcasting adage: if it ain’t broke don’t fix it, is no longer relevant, and potentially hig…
NDI For Broadcast: Part 2 – The NDI Tool Kit
This second part of our mini-series exploring NDI and its place in broadcast infrastructure moves on to exploring the NDI Tools and what they now offer broadcasters.