M2A Media And InSync Launch Cloud-Based Live Frame Rate Converter
M2A Media and InSync Technology Launch M2A Connect | Cloud Frame Rate Converter.
M2A Media and standards conversion specialists InSync Technology with video streaming and transcoding experts Hiscale are bring a motion-compensated, live, cloud-based frame rate conversion service, M2A Connect | Cloud Frame Rate Converter, to market. It’s claimed as a first.
Delivered as an on-demand, pay-per-use solution, it offers broadcasters and OTT platforms flexibility and scalability without the capex costs usually associated with traditional, hardware-based frame rate conversion.
Marina Kalkanis, CEO and Founder of M2A Media, commented, “As more and more broadcasters transition their workflows to the cloud, the demand to move traditional hardware-based services to the cloud also grows. We immediately saw the value of a cloud-based frame rate conversion service and are delighted to collaborate with InSync Technology to be the first service providers to offer exactly that. M2A Connect | Cloud Frame Rate Converter is market-leading and the perfect addition to M2A Connect’s innovative, software-defined offering.”
Many broadcasters find they need ad hoc frame rate conversion to handle unexpected peak demand or planned additional services for special events, such as international sports tournaments and major competitions. Keeping proprietary hardware on-premises for irregular use is costly and limiting, say the vendors. In particular, transporting equipment and staff around the world to support each event is expensive and inefficient. Frame rate conversion hardware often has lengthy supply lead times, exacerbated by the recent semiconductor shortage, which can delay the on-time, in-budget delivery of broadcast projects.
This is where the new product is said to turn this traditional model on its head.
Paola Hobson, MD at InSync, added, “FrameFormer offers exceptional quality frame rate conversion for all types of content, extending usual national programming to a global reach. We’re particularly excited to work with M2A Media as leaders in the new paradigm of cloud service delivery.”
“Enabling access to our media processing and transcoding solutions via such an advanced partner as M2A Media was an obvious next step for Hiscale,” commented Tilo Skomudek, CEO, Hiscale. “The combination of advanced cloud-based processing technologies and M2A’s service expertise is clearly a winner for all content owners.”
You might also like...
HDR & WCG For Broadcast: Part 3 - Achieving Simultaneous HDR-SDR Workflows
Welcome to Part 3 of ‘HDR & WCG For Broadcast’ - a major 10 article exploration of the science and practical applications of all aspects of High Dynamic Range and Wide Color Gamut for broadcast production. Part 3 discusses the creative challenges of HDR…
IP Security For Broadcasters: Part 4 - MACsec Explained
IPsec and VPN provide much improved security over untrusted networks such as the internet. However, security may need to improve within a local area network, and to achieve this we have MACsec in our arsenal of security solutions.
Standards: Part 23 - Media Types Vs MIME Types
Media Types describe the container and content format when delivering media over a network. Historically they were described as MIME Types.
Building Software Defined Infrastructure: Part 1 - System Topologies
Welcome to Part 1 of Building Software Defined Infrastructure - a new multi-part content collection from Tony Orme. This series is for broadcast engineering & IT teams seeking to deepen their technical understanding of the microservices based IT technologies that are…
IP Security For Broadcasters: Part 3 - IPsec Explained
One of the great advantages of the internet is that it relies on open standards that promote routing of IP packets between multiple networks. But this provides many challenges when considering security. The good news is that we have solutions…