Delivered as an on-demand, pay-per-use solution, it offers broadcasters and OTT platforms flexibility and scalability without the capex costs usually associated with traditional, hardware-based frame rate conversion.

Marina Kalkanis, CEO and Founder of M2A Media, commented, “As more and more broadcasters transition their workflows to the cloud, the demand to move traditional hardware-based services to the cloud also grows. We immediately saw the value of a cloud-based frame rate conversion service and are delighted to collaborate with InSync Technology to be the first service providers to offer exactly that. M2A Connect | Cloud Frame Rate Converter is market-leading and the perfect addition to M2A Connect’s innovative, software-defined offering.”

Many broadcasters find they need ad hoc frame rate conversion to handle unexpected peak demand or planned additional services for special events, such as international sports tournaments and major competitions. Keeping proprietary hardware on-premises for irregular use is costly and limiting, say the vendors. In particular, transporting equipment and staff around the world to support each event is expensive and inefficient. Frame rate conversion hardware often has lengthy supply lead times, exacerbated by the recent semiconductor shortage, which can delay the on-time, in-budget delivery of broadcast projects.

This is where the new product is said to turn this traditional model on its head.

Paola Hobson, MD at InSync, added, “FrameFormer offers exceptional quality frame rate conversion for all types of content, extending usual national programming to a global reach. We’re particularly excited to work with M2A Media as leaders in the new paradigm of cloud service delivery.”

“Enabling access to our media processing and transcoding solutions via such an advanced partner as M2A Media was an obvious next step for Hiscale,” commented Tilo Skomudek, CEO, Hiscale. “The combination of advanced cloud-based processing technologies and M2A’s service expertise is clearly a winner for all content owners.”