The “dramatic uptick in hours of content managed and processed” by SDVI Rally signals an accelerated shift among media businesses toward cloud-based media supply chain infrastructure to drive efficiencies and increase business agility.

For the first half of 2021, a total of 15.75 million hours of content passed through the Rally platform, already more than the total for all of 2020 (15.5 million hours). Of that total, 11.2 million hours of content went through Rally’s media analysis engine with another 4.6 million hours of content processed (transcode, QC, audio leveling, ML, etc.) through Rally media supply chains. Compared to 125 million jobs completed last year, more than 135 million media processing jobs have been completed on the Rally platform through the first six months of 2021. To support both increased usage and new use cases, SDVI added nine new applications to the SDVI Application Services Market during the first half of 2021, bringing the total number of applications available to 45.

“This is yet another data point confirming the high levels of current cloud usage — and its accelerating adoption — within the global media industry,” commented Josh Stinehour, principal analyst with Devoncroft Partners. “Further, SDVI’s ability to measure these metrics is a taste of the business data exposed in cloud-based systems. We are entering a new era where technology can demonstrate a value-add to media executives only previously guessed at.”

Rally “deploys all the applications and infrastructure required to create a dynamic, responsive media supply chain in the cloud,” said Lawrence Kaplan, president and CEO of SDVI. “The only way to meet new demands and respond to new opportunities quickly in an environment of high consumer expectations is with a virtualized media supply chain that can flex and adapt as needed, from start to finish. As the numbers show, Rally gives users the agility they need to compete, thrive, and win as competition for viewers escalates.”

Comcast, Discovery, Sky, ViacomCBS, and WarnerMedia are SDVI Rally customers.

“Usage figures for the Rally platform from the first half of 2021 underscore the immense and accelerating shift these and other media companies — both large and small — are making toward agile, elastic infrastructures to increase efficiency of their media factories,” said Kaplan.