SHIFT72 Protects High Value Content From Geo-piracy With GeoGuard VPN And Proxy Detection

Video streaming platform, SHIFT72, has integrated GeoComply’s GeoGuard VPN and proxy detection solution to better protect its customers’ high-value, territorially-restricted content from geolocation fraud and geo-piracy.

GeoGuard is Hollywood studio approved and third-party tested to be 99.6% effective in detecting the most popular VPNs. Recent important enhancements to GeoGuard include the ability to detect even the most sophisticated spoofing methods such as hijacked residential IPs, Proxy-Over-VPN attacks and the use of IPv6 addresses to mask a viewer’s true location.

“The worst possible time that piracy can occur is when content is in the pre-release or early distribution stage, which exactly describes our customer base,” says Simon Crutchley, VP of Content and Acquisitions at SHIFT72. “The rapid acceleration of premium Video On Demand and the massive interest from film festivals who were forced online, has driven an increase in rights holders' security requirements. We chose GeoGuard as it is the industry standard for VPN and proxy detection and ensures our customer’s content is protected from territorial leakage and geolocation fraud.”

GeoGuard is used by the top streaming video platforms, OTT broadcasters and sports leagues worldwide to protect against geo-piracy and geolocation fraud caused by the use of VPNs and DNS proxies to circumvent geographical restrictions on content. Our solution is pre-integrated with leading content delivery networks (CDNs) including Akamai and Amazon CloudFront, enabling customers to simply “turn on” VPN and proxy detection. GeoGuard is updated multiple times each day, ensuring the lowest rate of false positives and false negatives.

The use of VPNs and DNS proxies to spoof a user’s location in order to access geographically restricted content is on the rise. In fact, 37% of all internet users are using VPNs, mainly to access restricted content, according to a survey by the Global Web Index.

You might also like...

Microphones: Part 9 - The Science Of Stereo Capture & Reproduction

Here we look at the science of using a matched pair of microphones positioned as a coincident pair to capture stereo sound images.

Monitoring & Compliance In Broadcast: Monitoring Cloud Networks

Networks, by their very definition are dispersed. But some are more dispersed than others, especially when we look at the challenges multi-site and remote teams face.

Remote Contribution At NAB 2025

The technology required to get high quality content from the venue to the viewer for live sports production remains an area of intense research and development, so there will be plenty of innovation and expertise in this area on the…

Playout Monitoring & Compliance At NAB 2025

Automation, interoperability, and scaling are overarching themes at NAB 2025, associated with continued progression of hybrid video services that are tilting more and more towards streaming. For monitoring and compliance, this means increasing integration across the whole workflow and content lifecycle,…

Streaming Delivery At NAB 2025

Hybrid workflows combining cloud and on-premise systems, and application of AI for personalization, are major streaming themes for NAB 2025. There is an even stronger focus on remote production than at previous shows, especially for live sports. Security of live streams…