NINETNINE Launches Free-to-Air Linear Premium Arabic Channels On Sling TV’s OTT Service
This is NINETNINE’s first step into the US content distribution market.
NINETNINE, a provider of content distribution services to cable and OTT platforms, has announced that it is launching ten premium linear North African channels in the US on Dish Network’s OTT service, Sling TV.
The channels will be available free to households across the US, as part of an AVOD business model including Nessma TV, Samira TV, Lina TV, and others.
NINETNINE has worked with the programmers to acquire the rights for all the live TV content and to then aggregate and distribute it to Sling TV. Samir Zehani and Adel Hamla, Co-Founders, NINETNINE explain, “It’s our philosophy to provide households in diasporas in Europe and now in the US with the highest quality content. We know exactly what North Africans living abroad want to watch. We’ve already generated pay-TV revenues for some of these TV channels in France via our leading pay-tv service ‘’Le Bouquet Maghreb’’. The focus now is conquering new territories. Sling TV was absolutely the best fit for our requirements and we are excited for the launch.”
Tarak Ben Ammar, International Film Producer and investor in Nessma TV, adds, “Our partnership with NINETNINE has been paramount in our international expansion. Their expertise in taking our content to new audiences is valuable and now we are glad to explore the opportunities of AVOD with one of the best platforms in the US. We are proud and excited to start Nessma’s live feed on Sling TV’’
Liz Riemersma, VP International, Sling TV says, “Our mission at DISH and Sling International is to connect our customers to the content they love from home. We already cater to different communities across the Arab diaspora, and are excited to add services that will appeal to expats and immigrants from the Maghreb.”
NINETNINE and Dish Network took the decision to launch the channels free-to-air based on the successful uptake of AVOD services across the US over the past year. A recent Global AVOD Forecasts 2021 report states that the US has both the most developed OTT sector in the world and the most developed advertising market. It also says, “US AVOD revenues will triple between 2020 and 2026 to $31 billion. Rather than lose market share as other countries catch up, the US will grow its share of the global total from 37% in 2020 to 47% by 2026.”
You might also like...
Designing IP Broadcast Systems
Designing IP Broadcast Systems is another massive body of research driven work - with over 27,000 words in 18 articles, in a free 84 page eBook. It provides extensive insight into the technology and engineering methodology required to create practical IP based broadcast…
Broadcasters Seek Deeper Integration Between Streaming And Linear
Many broadcasters have been revising their streaming strategies with some significant differences, especially between Europe with its stronger tilt towards the internet and North America where ATSC 3.0 is designed to sustain hybrid broadcast/broadband delivery.
Microphones: Part 2 - Design Principles
Successful microphones have been built working on a number of different principles. Those ideas will be looked at here.
Expanding Display Capabilities And The Quest For HDR & WCG
Broadcast image production is intrinsically linked to consumer displays and their capacity to reproduce High Dynamic Range and a Wide Color Gamut.
C-Suite Insight: The Broadcast Bridge In Discussion With MainStreaming CEO Tassilo Raesig
Tassilo Raesig became CEO at MainStreaming this year straight from being CEO of the German Streaming Service Joyn (part of ProSieben). We sat down with him to discuss his unique perspectives on the state of the streaming industry from the…