Rather than the traditional route to complex infrastructures, mediaSaaS explains that its approach is through a cloud-hosted platform in which users add apps to deliver precisely the functionality required. Those apps – available in an online store – are created both by mediaSaaS and by third party vendors, like Cloudfirst.

“The mediaSaaS approach is very attractive, because it allows us to offer our archive transformation expertise direct to users, without the necessity for a lengthy sales and consultation process,” said Brian Campanotti, CEO of Cloudfirst. “Users can see our technology in the app store, try it, and if it works for them they can licence it immediately.”

“The need to move valuable archives to a secure and accessible digital environment is widely recognised,” Campanotti continued. “Working with mediaSaaS, users can access all the storage and processing they need, for instance using artificial intelligence in metadata enrichment, making the archive more valuable and readily monetised.”

Mike Shaw, COO of mediaSaaS, added “We established the company because we knew the pressures facing broadcasters and content owners: the need for absolute security, flexibility in functionality, agility in system scaling and capabilities, and of course cost-effectiveness.

“We built the platform to make it easy for big name companies in the industry to deliver their functionality as an app,” Shaw explained. “Everyone is familiar with the idea of adding targeted functionality through apps – we do it all the time on our phones and tablets. What we have done is offer the professional broadcast and content world the same easy flexibility, so they can build precisely the architecture they need in a timescale which is compressed to maybe just a few days for design, proof of concept and large-scale roll-out.”

The mediaSaaS platform is virtualised, making it equally suitable for hosting in the commercial cloud like AWS; in a media specialist cloud like Wasabi; or even in a storage and processing network on premises from vendors like Object Matrix.