Andreas Eriksson, the Head of Broadcast Services for the company, said that the addition of the MediaCloud platform will provide broadcasters “with incredible flexibility to manage their content offerings through virtual environments.”

He added, “The global media industry is expanding to cloud-enabled and software-defined capabilities. Adding these leading new capabilities alongside TBS’s existing global fibre and satellite networks sets us up to meet the evolving needs of the broadcast market as well as expand our value proposition to our global client base by providing a world-class broadcast operations in London.”

The addition of MediaCloud will enable Telstra to offer a managed service that enables broadcasters to specify, launch and monitor OTT services with minimal resources while maintaining broadcast-grade SLAs.

The ability to deliver high-quality video content and live broadcast streams including HD, SD and UHD to any registered destination point, across the public internet is another plus. It is expected that this internet delivery capability will form a new entry-level tier of services, the Telstra Internet Delivery Network, available to broadcasters and media companies wishing to use TBS’s global networks but not requiring the premium service level agreements offered by its current solutions.

A fully managed, or platform-as-a-service offering, providing MAM, content orchestration of complex media workflows and localisation is also on the cards. This will also include the ability to import, manage and preview video, audio and subtitle assets, along with various transmission schedules.

Telstra Broadcast Services is also offering a managed 24/7 playout service for “broadcast-grade linear and complex television channels.”

As part of the acquisition, Australian free-to-air TV channel SBS has renewed its playout contract for MediaCloud services for seven years. This means everything from SBS News to the latest primetime show will be assembled and played out via TBS.

Darren Farnham, SBS Acting CTO said, "We’re pleased to have extended our agreement for MediaCloud services with the backing of Telstra, and to continue delivering SBS’s unique content to audiences on their device of choice."

The MediaCloud acquisition is the latest offering from TBS, following recent expansion into new regions, as well as new advancements and partnerships to its Telstra Global Media Network.