Magna Systems Provides VideoFlow For AMC Supponor

Magna Systems deployed an alternate broadcast feed for Greyhound Racing NSW’s (GRNSW) with virtual advertising delivered by AMC Supponor.
The VideoFlow system was used across the public internet with 4G and 5G backup for load sharing at the second biggest event on the GRNSW calendar, Ladbroke’s Golden Easter Egg Event.
AMC Supponor COO, David Adams, explained, “AMC Supponor were demonstrating our latest AI-powered virtual advertising placement system at the event. In order to provide enhanced coverage of the Golden Easter Egg Final for Ladbrokes.com, dailytelegraph.com.au and thedogs.com.au, we worked with Magna and GRNSW to deliver targeted and relevant advertising for the different broadcast feeds.”
AMC Supponor’s AI system can replace static and digital billboard advertising, including ads on the barrier fence and different ads on the track or field through multiple broadcast feeds. At this particular event, Ladbrokes signage replaced barrier signage at the dog races on the Ladbrokes app, whilst local Ladbrokes commentators were at the track.
Adams continued, “The requirement for AMC Supponor was to provide an augmented virtual feed which had ten virtual advertisement locations placed around the track. For each race there were different ads placed in those ten locations through a playlist which was created in the AMC Supponor system for each participating brand. For the enabling technology we turned to Magna who provided us with an excellent VideoFlow solution.”
In totality, Magna set-up and provided a VideoFlow internet gateway to deliver the HD content to Telstra Broadcast Services, who then made it available to Ladbrokes.com, dailytelegraph.com.au and thedogs.com.au. Magna used both the local internet connection and Telstra 5G in a load sharing scenario to deliver the content with zero packet loss across the six hour event. For further efficiencies the VideoFlow solution would also dynamically use 5G data if the internet feed fell below a predetermined data rate, totally in sync and without any picture interruption.
You might also like...
Remote Contribution At NAB 2025
The technology required to get high quality content from the venue to the viewer for live sports production remains an area of intense research and development, so there will be plenty of innovation and expertise in this area on the…
Playout Monitoring & Compliance At NAB 2025
Automation, interoperability, and scaling are overarching themes at NAB 2025, associated with continued progression of hybrid video services that are tilting more and more towards streaming. For monitoring and compliance, this means increasing integration across the whole workflow and content lifecycle,…
Streaming Delivery At NAB 2025
Hybrid workflows combining cloud and on-premise systems, and application of AI for personalization, are major streaming themes for NAB 2025. There is an even stronger focus on remote production than at previous shows, especially for live sports. Security of live streams…
OTA TV Transmission At NAB 2025
It is time to consider the state of the US TV Transmission industry and how this might be reflected on the NAB 2025 show floor.
Channel Creation & Playout At NAB 2025
Playout is moving to the public cloud as broadcasters take this next step in their strategies for master control, even as some analytics functions are being drawn back towards on premise systems. This will be reflected by the offerings and…