Grass Valley Strikes $5 Million Multi-Year Deal With Gravity Media
Grass Valley and Gravity Media partner for major sporting events with multi-year live production infrastructure deal.
Grass Valley has finalized a $5 million, multi-year enterprise pricing agreement with Gravity Media to provide best-in-class production solutions and advanced workflows across its international operations. This deal brings technological, operational and commercial benefits to the broadcast services company; Gravity Media’s purchase commitment to leverage more lines within the vendor’s broad portfolio and increase volume over time, means Grass Valley provides better pricing, creative financing and closer technological collaboration. The initial investment under the new agreement includes Sirius 840 Series routers, which will deploy across 12 venues for a major European soccer tournament postponed to this summer.
“It’s fair to say that 2020 was a challenging year for live sports,” explained Eamonn Dowdall, executive director at Gravity Media. “We have been able to weather the storm thanks to our long-term contracts with many of the biggest names in live sports and entertainment. And, as we ramp-up our activities around the resumption of the major sports calendar and upcoming events, we looked for a technology partner that could combine an industry-leading solutions portfolio and roadmap with commercial scale and creativity”.
This partnership expands on the Grass Valley IP infrastructure Gravity Media already has in place which is currently being used at a major tennis tournament.
“By entering a multi-year, enterprise agreement with Grass Valley, Gravity Media will have access to best-in-breed production solutions and the Grass Valley team of industry experts to help us to continue to support the biggest, global sporting events this year and beyond,” continues Dowdall. “Both companies see a tremendous opportunity for strengthening our technology partnership and for developing and delivering world-class solutions that align with the fast-changing demands of the media landscape.”
Tim Banks, vice president, sales for EMEA added: “We are delighted that Gravity Media is set to realize the benefits of entering a multi-year enterprise agreement with Grass Valley. We have developed a close and successful partnership with the Gravity Media team over the years and we look forward to collaborating on delivering the latest generation solutions, including IP-enabled remote production, for mass audience live sports events in the future."
The addition of the Sirius 840 routers, coupled with Gravity Media’s existing Grass Valley IP core, enables the broadcast services company to leverage a powerful, future-ready production environment agnostic to evolving production needs and can adapt rapidly — live, on-the-fly.
You might also like...
Expanding Display Capabilities And The Quest For HDR & WCG
Broadcast image production is intrinsically linked to consumer displays and their capacity to reproduce High Dynamic Range and a Wide Color Gamut.
Standards: Part 20 - ST 2110-4x Metadata Standards
Our series continues with Metadata. It is the glue that connects all your media assets to each other and steers your workflow. You cannot find content in the library or manage your creative processes without it. Metadata can also control…
Delivering Intelligent Multicast Networks - Part 2
The second half of our exploration of how bandwidth aware infrastructure can improve data throughput, reduce latency and reduce the risk of congestion in IP networks.
If It Ain’t Broke Still Fix It: Part 1 - Reliability
IP is an enabling technology which provides access to the massive compute and GPU resource available both on- and off-prem. However, the old broadcasting adage: if it ain’t broke don’t fix it, is no longer relevant, and potentially hig…
NDI For Broadcast: Part 2 – The NDI Tool Kit
This second part of our mini-series exploring NDI and its place in broadcast infrastructure moves on to exploring the NDI Tools and what they now offer broadcasters.