The three new corporate brands — Chyron, Hego, and Tracab will respectively provide industry-leading professional broadcast products, professional live broadcast services, and collegiate and professional coaching tools. The new brands will operate under the ChyronHego senior leadership team, and the company’s existing customers will enjoy ongoing sales, support, and development for the current ChyronHego product portfolio.

“Our launch of Chyron, Hego, and Tracab is exciting not only because we are reclaiming the renowned ‘Chyron’ name, but also because these discrete brands allow us to be even more agile in addressing the requirements of specific markets,” said ChyronHego CEO Ariel Garcia.

The Brands

• Chyron: Professional Broadcast-Grade Products.  The word “chyron” has been synonymous with on-air graphics since the company pioneered the broadcast character generator over a half-century ago. Reclaiming this legendary name, Chyron will continue to serve professional broadcast across multiple verticals, including news, sports, and other entities that require broadcast-grade graphics, data management, content management, MOS integration, and control.  Building on its tradition of innovation and excellence, Chyron has ramped up development and support to meet the needs of broadcasters today and in the future. Chyron’s flagship product, the PRIME Platform, is an industry-leading graphics tool that also serves as an agile, scalable solution for broadcast OTA and OTT workflows, whether deployed via traditional on-premises hardware, in the cloud, or in a hybrid configuration.
• Hego: Professional Live Broadcast Services.  Hego renews its commitment to providing excellence in broadcast services, including equipment and experienced personnel qualified to work with Chyron and other vendors’ equipment.
• Tracab: Coaching Tools.  Tracab serves professional and collegiate athletic coaches and leagues with a product portfolio that includes Tracab (player-tracking data) and Coach Paint (illustrated replay and virtual player lineups as a coaching tool).

Growth and Customer Focus

Though faced with a pandemic that took a toll on companies across the broadcast industry, ChyronHego continued to grow in 2020. January 2021 began with a successful corporate recapitalization, led by Apollo Investment Corporation. To leverage these achievements and continue to grow, each brand begins 2021 focusing on its market segment, with customer-centric support and customer-driven development.

“We have a lot of great things brewing and look forward to sharing these very soon!” added Garcia. “Following this rebrand announcement, our customers can look forward to new products and innovations throughout the coming year.”