Ad & Content Targeting With First Party Data And Video SMS

The continuing rise in streaming combined with a swing away from third party to first party data is driving broadcasters to seek new ways of engaging and reaching viewers for both content and ad targeting. Some video service providers are turning to plain old SMS texting for reaching audiences because of its ubiquity and its newfound ability to incorporate short video clips directly in the text body.

Building Software Defined Infrastructure: Monitoring Microservices

Breaking production systems into individual microservice based processors, requires monitoring over IP via RESTful APIs and a database system to capture the results.

Monitoring & Compliance In Broadcast: Monitoring QoS & QoE To Power Monetization

Measuring Quality of Experience (QoE) as perceived by viewers has become critical for monetization both from targeted advertising and direct content consumption.

Preventing The Streaming Tsunami

Today, most broadcasters deliver less than 10% of their total viewing hours via OTT streaming services. As that shifts to streaming first delivery the Tsunami will be big… so what can be done about it?

Making It Happen

Software-defined hardware still has its uses in broadcast, but the real value for ‘power users’ lies in hardware-agnostic processing apps—provided they meet the need for speed, availability, and agility.

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IP Monitoring & Diagnostics With Command Line Tools: Part 5 - Using Shell Scripts

Shell scripts enable you to edit your diagnostic and monitoring commands into a script file so they can be repeated without needing to type them manually every time. Shell scripts also offer some unique and powerful features that help to build monitoring systems.

Building Software Defined Infrastructure: Observability In Microservice Architecture

Building dynamic microservices based infrastructure introduces the potential for variable latency which brings new monitoring challenges that require an understanding of observability.

Broadcast Standards: Kubernetes & The Architecture Of Cloud Compute Based Systems

Here we describe Kubernetes and the taxonomy of containerized architecture based cloud compute system designs it manages.

Live Sports Production: Backhaul In Live Sports Production

Getting content reliably and securely from venue to studio remains key to live sports production so here we discuss the technology and services required.

Local TV In The U.S.A – 1967 Style

Our very own TV pioneer shares recollections of local TV in the US from his start in 1967.