WMOR-TV Transition To NextGen TV With Triveni Digital ATSC 3.0 Solution

​Hearst Television, a leading multimedia company with operations serving nearly three dozen U.S. cities, is deploying a software-based ATSC 3.0 solution from Triveni Digital for WMOR-TV in Tampa, Florida.

With Triveni Digital’s ATSC 3.0 Broadcast Gateway scheduler, GuideBuilder XM ATSC 3.0 Transport Encoder, and StreamScopeXM ATSC 1.0 and ATSC 3.0 Combo Analyzer, WMOR-TV is the first Hearst station to serve as a lighthouse in their transition to NextGen TV.

“We’re excited to serve as the pioneering ATSC 3.0 broadcast transmission host among Hearst stations, ushering in a new era of television for our viewers,” said Brian Darragh, chief engineer at WMOR-TV. “We chose Triveni Digital as our strategic technology partner based on their extensive ATSC 3.0 deployment experience and their contribution to ATSC 3.0 technology. With a comprehensive solution for simultaneous ATSC 1.0 and ATSC 3.0 broadcasting, Triveni Digital is helping us ensure an exceptional quality of service for our viewers.”

WMOR-TV has deployed Triveni Digital’s unified, software-based solution in an on-premises virtual server environment, eliminating rack space while saving power and operational costs. The Triveni Digital solution supports both ATSC 1.0 and ATSC 3.0, ensuring Hearst Television-owned WMOR-TV can comply with the FCC mandate to broadcast both standards during the transition.

WMOR-TV has also deployed Triveni Digital’s ATSC 3.0 Broadcast Gateway server and software for NextGen TV scheduling. The ATSC 3.0 Broadcast Gateway supports ROUTE and MMTP encapsulation, simplifying the implementation and management of revenue-enhancing ATSC 3.0 services. Utilizing GuideBuilder XM, the station can easily manage ATSC 1.0 and ATSC 3.0 metadata. StreamScope XM Analyzers perform critical RF and IP measurements for service quality assurance.

“Hearst Television is recognized in our industry as a leader in technology innovation,” said Ralph Bachofen, vice president of sales and marketing at Triveni Digital. “We are thrilled to partner with WMOR-TV through this technological transformation with a one-stop solution for ATSC 3.0 service delivery. Triveni Digital offers the most complete feature set and a forward-looking roadmap for ATSC 3.0, which will help WMOR-TV deliver advanced NextGen TV applications with the utmost efficiency.”

You might also like...

Neutral TV Operating Systems

TV OSs have become pivotal to both smart TVs and streaming services as consumers continue to cut the cord. There is growing interest not just among TV makers but also major streaming and advertising platforms in neutral TV OSs independent…

Sweden’s Accelerating Journey From DTT To OTT

2025 may be a watershed year for the broadcast delivery switchover from DTT (Digital Terrestrial Television) to IP (Internet Protocol). We know that an increasing number of viewers of broadcaster content are turning to their favorite streaming apps to watch the…

Microphones: Part 9 - The Science Of Stereo Capture & Reproduction

Here we look at the science of using a matched pair of microphones positioned as a coincident pair to capture stereo sound images.

Monitoring & Compliance In Broadcast: Monitoring Cloud Networks

Networks, by their very definition are dispersed. But some are more dispersed than others, especially when we look at the challenges multi-site and remote teams face.

Remote Contribution At NAB 2025

The technology required to get high quality content from the venue to the viewer for live sports production remains an area of intense research and development, so there will be plenty of innovation and expertise in this area on the…