Essential Guide: Advertising, Regionalization & Personalization

June 9th 2020 - 09:00 AM
Tony Orme, Editor at The Broadcast Bridge

Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.

Adaptive Bit Rate models offer major advantages over traditional SDI infrastructures as there is generally no need to return the video and audio to baseband before inserting the localized Ad break. Instead, IP transport streams facilitate switching in the IP domain enabling the quality of the pictures and sound to be maintained, thus maintaining the viewers quality of experience.

Synchronizing schedules with splice timing is essential for Ad Insertion, especially for live sports events where the program may over or under run. Not only do we now need to consider the video and audio, but we must understand how we manipulate the manifest files to enable seamless switching.

This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes how ABR Ad insertion works. He discusses the general principles as well as digging deep into the manipulation of IP streams and manifest files.

Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand dynamic Ad insertion to achieve advertising regionalization and personalization.

Supported by

You might also like...

Expanding Display Capabilities And The Quest For HDR & WCG

Broadcast image production is intrinsically linked to consumer displays and their capacity to reproduce High Dynamic Range and a Wide Color Gamut.

C-Suite Insight: The Broadcast Bridge In Discussion With MainStreaming CEO Tassilo Raesig

Tassilo Raesig became CEO at MainStreaming this year straight from being CEO of the German Streaming Service Joyn (part of ProSieben). We sat down with him to discuss his unique perspectives on the state of the streaming industry from the…

Standards: Part 20 - ST 2110-4x Metadata Standards

Our series continues with Metadata. It is the glue that connects all your media assets to each other and steers your workflow. You cannot find content in the library or manage your creative processes without it. Metadata can also control…

HDR & WCG For Broadcast: Part 2 - The Production Challenges Of HDR & WCG

Welcome to Part 2 of ‘HDR & WCG For Broadcast’ - a major 10 article exploration of the science and practical applications of all aspects of High Dynamic Range and Wide Color Gamut for broadcast production. Part 2 discusses expanding display capabilities and…

Great Things Happen When We Learn To Work Together

Why doesn’t everything “just work together”? And how much better would it be if it did? This is an in-depth look at the issues around why production and broadcast systems typically don’t work together and how we can change …