Essential Guide: Advertising, Regionalization & Personalization
June 9th 2020 - 09:00 AM
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.
Adaptive Bit Rate models offer major advantages over traditional SDI infrastructures as there is generally no need to return the video and audio to baseband before inserting the localized Ad break. Instead, IP transport streams facilitate switching in the IP domain enabling the quality of the pictures and sound to be maintained, thus maintaining the viewers quality of experience.
Synchronizing schedules with splice timing is essential for Ad Insertion, especially for live sports events where the program may over or under run. Not only do we now need to consider the video and audio, but we must understand how we manipulate the manifest files to enable seamless switching.
This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes how ABR Ad insertion works. He discusses the general principles as well as digging deep into the manipulation of IP streams and manifest files.
Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand dynamic Ad insertion to achieve advertising regionalization and personalization.
Supported by
You might also like...
The Interactive Rights Technology Ecosystem: Part 2
As we continue our dive into the new frontier of Interactive Rights we delve deeper into the Interactive Rights technology ecosystem with an exploration of the required functionality and the components required to deliver it.
5G Broadcast Update 2025
After some trials of varying success, European broadcasters are most interested in exploiting 5G Broadcast as part of their hybrid offerings with hopes of reaching mobile devices. The key missing ingredient is support by the major device makers.
IP Security For Broadcasters: Part 12 - Zero Trust
As users working from home are no longer limited to their working environment by the concept of a physical location, and infrastructures are moving more and more to the cloud-hybrid approach, the outdated concept of perimeter security is moving aside…
Disruptive Future Technologies For HDR & WCG
Consumer demands and innovations in display technology might change things for the future but it is standardization which perhaps holds the most potential for benefit to broadcasters.
EdgeBeam Wireless Technology Furthers ATSC 3.0 Datacasting
Simultaneous broadcast of real-time data to an unlimited number of one-way receivers and locations is the unique catalyst of the amazing potential of the Broadcast Internet. EdgeBeam Wireless is a new market offering from a group of TV broadcasters seeking…