Essential Guide: Advertising, Regionalization & Personalization
June 9th 2020 - 09:00 AM
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.
Adaptive Bit Rate models offer major advantages over traditional SDI infrastructures as there is generally no need to return the video and audio to baseband before inserting the localized Ad break. Instead, IP transport streams facilitate switching in the IP domain enabling the quality of the pictures and sound to be maintained, thus maintaining the viewers quality of experience.
Synchronizing schedules with splice timing is essential for Ad Insertion, especially for live sports events where the program may over or under run. Not only do we now need to consider the video and audio, but we must understand how we manipulate the manifest files to enable seamless switching.
This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes how ABR Ad insertion works. He discusses the general principles as well as digging deep into the manipulation of IP streams and manifest files.
Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand dynamic Ad insertion to achieve advertising regionalization and personalization.
Supported by
You might also like...
Streaming Delivery At NAB 2025
Hybrid workflows combining cloud and on-premise systems, and application of AI for personalization, are major streaming themes for NAB 2025. There is an even stronger focus on remote production than at previous shows, especially for live sports. Security of live streams…
OTA TV Transmission At NAB 2025
It is time to consider the state of the US TV Transmission industry and how this might be reflected on the NAB 2025 show floor.
Channel Creation & Playout At NAB 2025
Playout is moving to the public cloud as broadcasters take this next step in their strategies for master control, even as some analytics functions are being drawn back towards on premise systems. This will be reflected by the offerings and…
Mobile Codecs: The Battle Of The Codecs Continues But AI May Disrupt The Field
The continued proliferation of streaming video consumption on mobile devices and especially smartphones has boosted activity around mobile codecs with new releases of VVC and AV2 slated in the next 2 years. At the same time, Generative AI is disrupting the…
BEITC At NAB 2025: Conference Sessions Preview - Part 2
Once again in 2025 The Broadcast Bridge is proud to be the sole media partner for the BEIT Conference Sessions at NAB. They are not free, but the conference sessions are a unique opportunity to engage with very high quality in-person…