
Sweden’s Accelerating Journey From DTT To OTT
2025 may be a watershed year for the broadcast delivery switchover from DTT (Digital Terrestrial Television) to IP (Internet Protocol). We know that an increasing number of viewers of broadcaster content are turning to their favorite streaming apps to watch the broadcaster’s VOD, live, and linear content. We also know that linear viewing of broadcaster content is declining. In 2025, events in Sweden may become a lead indicator for the…