Software and virtual graphics systems developer Brainstorm Multimedia highlights how it has seen virtual technology increasingly used for any kind of content creation. It has been available for decades now but traditionally remained as a second choice after ‘real’ production, points out Miguel Churruca, Marketing and Communications Director, however it has proven its advantages for cost reduction, flexibility in production and many other.
As broadcast production needs become more complex, manufacturers that support the industry are working hard to come up with integrated solutions that can co-exist with third-party devices on the same network. This is important to facilitate intelligent, controllable, adaptable, and efficient workflows, and maintain and assure quality of service throughout the media delivery chain.
The transition to IP infrastructure and software-based systems continues at pace and with it more solutions will be offered as services with a shift to OPEX from CAPEX. Suzana Brady, SVP worldwide sales and marketing at Cobalt Digital says media companies will have to remain extremely agile to keep up with the evolving consumer demands and changing technology landscape.
The Corvette Racing team has invested in the latest IP intercom technologies from Clear-Com including the Eclipse HX Digital Matrix, FreeSpeak II Digital Wireless systems and the Agent-IC Mobile App.
A strong focus on end-to-end workflow is evident at NAB 2022 as service providers and broadcasters face migration towards software defined methods that will accelerate pace of innovation but demand new skills and testing capabilities.
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Singular.live, a specialist in cloud-based technology for live graphic overlays, and Reality Check Systems (RCS), a graphics, control solutions and data integrations company, powered the live coverage of The Randox Grand National Festival on the Racing Post YouTube channel.
“It’s obvious that integrating more and more technologies leads to an increasingly complex and multi-functional IT landscape in the broadcast industry,” says Don Hosmer, VP Sales Americas & GM, Guntermann & Drunck (North America). “In the near future, it will be more essential that technologies are interoperable with each other so that it will be much easier for broadcasters to operate complex scenarios.”
Broadcast Pix introduces FX Hybrid, a new model to the 4K Hybrid line up .
