Try our new AI powered Smart-Search!
Media Asset Management (MAM) systems are revolutionizing the way media enterprises manage and optimize their content life cycles by delivering revenue, efficiency, and creative gains, yet understanding how to financially justify new projects remains a challenge for many organizations.
I remember “painting” the cameras. Riding the CCU’s to make sure that the trees did not change from emerald green to grass green when the fader bar on the switcher was pulled. Colour grading in the post suite has made the crude tools we used to use outdated, but what about live production in the new multi-digital world? When colours change between shots it breaks the illusion. We have become lax about this because the tools are simply not available.
This article is a basic primer with excerpts taken from the larger comprehensive document written by this article’s author for iZotope, Inc. The complete eBook and PDF is available for free at: https://www.izotope.com/en/support/support-resources/guides/
While cloud computing isn’t new, only recently has it begun to play a critical role in the video workflow process as broadcasters seek new ways to reduce the costs of their video processing and quality control (QC) needs. The immediately available processing infrastructure of the cloud is naturally appealing to broadcasters as it eliminates the need to actually purchase and deploy costly equipment, which reduces their capital costs.
By some estimates Kodak has produced some 3 trillion feet of film since the company’s inception in 1889, much of which remains undigitised in archives around the world. Its output is shrinking rapidly from 12.4 billion linear feet to 449 million this year, according to the Wall Street Journal, as demand for motion picture film stock plummets. However, a number of movies are still shot on film, high profile ones too, including Star Wars Episode VII which director JJ Abrams has chosen to shoot entirely on 35 mm. Interstellar the new science fiction movie from Christopher Nolan is a 35mm anamorphic film and 65mm IMAX print and Quentin Tarentino’s latest western The Hateful Eight is shot on 70mm CinemaScope.
The capture of depth information in scenes is an increasingly rich field of development but it has so far remained on the fringes of TV production because of the need to either use physical markers on objects or to render the output in post. Start-up company Zinemath aims to change that with a technology called zLense it claims to be the first real-time 3D depth mapping tool for broadcast.
As broadcasters moved from analog to digital, new doors opened to automating processes—and important to the front office—the possibility of lowering staff costs. Above, Ross Overdrive can enable live production and playout to be managed with a minimal staff.
When most people think of broadcast video monitors, they think of a very expensive, precision television display used to view and judge the quality of broadcast images. Engineers — often nicknamed “Golden Eyes” — assess the TV signal based on years of skill, knowledge and human intuition.
Such video monitors still exist, especially in the network and cinema production environment. However, in a world with an exploding number of broadcast channels, single monitors are no longer adequate in many control rooms to check the quality of broadcast signals.
