Try our new AI powered Smart-Search!
With the continued drive within the broadcast environment for keeping costs down, better productivity and improved efficiencies, ensuring that the workforce has the tools to do their jobs properly is critical. As with other industries, broadcast finds itself in a state of flux, with several trends and changes impacting on businesses over the last decade. These include aspects such as the adoption of cloud, the move away from the use of proprietary hardware, and the increased use of automation throughout the entire workflow.
Professional Wireless Systems provided frequency coordination for all wireless communications. The PWS team coordinated approximately 110 frequencies for a single game, ensuring that there were no dropped signals or unwanted interference during the live telecast.
German creative agency Seaside Productions is using Marquis Broadcast’s Project Parking to help manage its edit storage more effectively. The Munich based agency purchased Project Parking through reseller Videocation and the solution will be used on on-air promos for the ProSiebenSat.1 TV channels.
Virtual set technology arrived ahead of its time. When the first systems for broadcasters came on the scene about 15 years ago, they got a very bad rap. So bad, the name was virtually erased from the broadcast vocabulary for over a decade.
Let’s start with two interesting and, maybe, surprising facts: “TV advertising remains the most effective form of advertising and creates the most profit for businesses…. Television commercials have yielded an average profit return of £1.79 for every £1 invested during 2011-14.”
Apple iPad app significantly reduces set up time for multi-view control rooms.
There’s now a myriad of ways to monitor multiple video signals on a single screen, both for the large broadcast facility and the single camera operator. All have their benefits. Image courtesy Ross Video.
It may be obvious, but sometimes the obvious needs stating, which is that television pictures can only be assessed by the viewer through the human visual system. It is equally obvious, that moving picture reproduction systems developed without an understanding of human vision will be sub-optimal. That’s where we are at the moment: today’s TV and cinema standards were specified before much of what we know about sight was well understood. With our now expanded and newer understanding, we should apply the science to future television systems.
