_460_263_70.jpg "While popular with many viewers, OTT solutions require careful planning to be successful.")
Over-the-top (OTT) video is increasingly challenging the traditional broadcast model with added convenience in terms of both user experience and reach. Thanks to a growth rate ten times that of traditional TV, OTT already accounts for 15 percent of total industry revenues and is projected to approach one-third of the market by 20221.