In this special feature we contend that MAM as we’ve known it is dead and that today’s broadcaster and content delivery firm want a media logistics solution which encompasses all ingest, production, distribution and archive with rich metadata including rights. If so, are the tools in most MAM’s appropriate at ‘orchestrating’ all of these assets? We asked select vendors to comment. First up, here’s Nick Ryan, CTO and Co-Founder, Nativ.
Contribution networks traditionally involved either leased or occasional use dedicated video circuits. The issue with both is the inherent expense, as the video circuit could only be used by a broadcast production, so for most of the time the investment was lying idle.
A seismic shift in the media-consumption landscape means that a growing number of viewers will be looking to enjoy the 2016 Olympics on a variety of devices, in multiple resolutions and all in real time.
Under a FCC experimental broadcast license, Tribune Broadcasting’s WJW-TV is providing a DTV transmitter, tower and 6-MHz channel for ATSC 3.0-related field testing in Cleveland. Field tests of key elements of ATSC 3.0 have been underway since mid-May by a collaboration of LG Electronics, Zenith R&D Lab and GatesAir.
Previously, Annenberg’s curriculum utilized closed-system software in separate news environments. The main goal of the Media Center was to get them all playing together in one sandbox. The solution proved to be a Primestream FORK production suite.
Today’s consumer is an evolved creature - one that has grown up with digital television, internet, tablets and smart phones. Not only do they have a variety of choices, they also enjoy the convenience of consumption when they want it, the way they want it. This consumer behavior change is increasing faster than ever before, forcing the entire content value chain and its players to transform themselves digitally.
Broadcasters used to predominantly deliver SD and HD linear content. Today, consumer expectations for high-quality video on every screen, including on-demand, have propelled the industry toward adopting a more flexible and efficient approach to video production and distribution.
IP video over Wi-Fi provided a solid new signal transport solution at a fraction of most wireless link costs. Wi-Fi was easy. The challenge was finding available devices to convert camera HDMI into IP for Wi-Fi transport, and decoders to convert IP back to HDMI for the production switcher.
