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The goal in world-class powerboat racing is to fly down an open water race course without leaving the surface, faster than anyone else. At this year’s Missouri’s Lake of the Ozarks race, the winner blasted through the finish-line at 244 MPH, setting a new event speed record.
A major shift in consumer behavior and significant growth in consumption on digital platforms hints at “appointment TV’s” slow demise.
With the continued drive within the broadcast environment for keeping costs down, better productivity and improved efficiencies, ensuring that the workforce has the tools to do their jobs properly is critical. As with other industries, broadcast finds itself in a state of flux, with several trends and changes impacting on businesses over the last decade. These include aspects such as the adoption of cloud, the move away from the use of proprietary hardware, and the increased use of automation throughout the entire workflow.
German creative agency Seaside Productions is using Marquis Broadcast’s Project Parking to help manage its edit storage more effectively. The Munich based agency purchased Project Parking through reseller Videocation and the solution will be used on on-air promos for the ProSiebenSat.1 TV channels.
Packet loss is part of the “normal” behavior of packet networks and in particular of unmanaged networks like the Internet. Even so, there are effective ways in which to resolve the missing data.
A new category has appeared in the marketing lexicon of playout automation and media management companies, namely ‘media orchestration’. It describes a process that will play an increasingly significant role as media organisations make the inevitable transition from baseband (SDI) to IP network technology.
Let’s start with two interesting and, maybe, surprising facts: “TV advertising remains the most effective form of advertising and creates the most profit for businesses…. Television commercials have yielded an average profit return of £1.79 for every £1 invested during 2011-14.”
Apple iPad app significantly reduces set up time for multi-view control rooms.
